Digital Marketing Specialist

Digital Marketing Specialist (SEO, SEM, ASO) Own acquisition across App Stores and Search : ASO, SEO/AEO, SEM. Global user base, client-side role, health-tech business. About fatsecret At fatsecret , we help people reach their ideal weight through individualised and sustainable weight loss. We serve 5M+ people every month in 24 languages across our fatsecret app and fatsecret Clinic , and support global health businesses via our Nutrition API . We’re hiring a Digital Marketing Specialist (Acquisition) to own ASO, SEO/AEO and SEM across our three business units, with the goal to lift installs, B2B leads, organic and paid traffic, and qualified clinic sign‑ups. Join a small, dedicated, hands‑on team to ship fast, solve real user problems in health, and accelerate the growth of our newly launched fatsecret Clinic in Australia. What you’ll do Grow App Store performance (ASO): own keywords/metadata, creatives (with Digital Designer), CPP/CSL, in‑app events, and ratings/reviews to lift ranking, installs and store CVR—without compromising existing traffic. Start small, validate, expand. Increase organic search (SEO/AEO): map high‑value intents (nutrition/weight loss) for the content team, create briefs, and ship on‑page/technical improvements to grow our brand recognition and traffic in weight loss globally. Run paid search (SEM): manage Google Ads across API and Clinic to test, evolve and drive high‑performing, conversion‑driven campaigns; provide clear weekly and monthly reporting. Improve top‑of‑funnel for Clinic: analyse and optimise the Clinic patient acquisition flow with the wider marketing team to reach our 12‑ and 24‑month targets. Keep a rolling plan & ship tests: maintain a 90‑day plan and ASO roadmap; launch focused tests on store assets and landing pages with the Digital Designer and Content Marketing Manager. Measure what matters: track traffic, rankings, store conversion, CPL and funnel metrics in GA4/Looker/BigQuery; share weekly and monthly updates to keep us on track. Ensure we’re compliant: keep advertising aligned with AHPRA/TGA and App Store/Google Play policies for regulated health campaigns. You’ll bring Ideally 2–4+ years in acquisition with tangible results across ASO + SEO/AEO + SEM . Experience in multi‑region/language acquisition in YMYL/health or other regulated categories. 1–2+ years hands‑on in Google Ads (query mapping, negatives, bidding) in health or a related industry. Multi‑region/language App Store growth experience from a well‑established app. GA4 + Looker Studio/BigQuery capabilities; able to set simple tests and read outcomes. Ability to write clear, concise briefs and collaborate with the wider team. Experience growing acquisition for health‑related brands (highly desirable). Nice to have Ability to create or edit Webflow landing pages to support your campaigns (Clinic). Working knowledge of AHPRA/TGA, Consent Mode v2, SKAN. Experience across both B2C and B2B funnels. Why join us? Hybrid work (currently 2 days office / 3 days WFH) — we value collaboration and deep work. Join a growing, caring team focused on quality work that makes a real difference—no 'AI content mills'; we value creating truly helpful content for our users. Twice‑yearly team gatherings to celebrate wins. Annual education allowance to keep learning and growing. Global scale: produce work seen by millions across 24 languages and cultures. Purpose‑driven impact: help people around the world reach their health goals. Competitive salary: $85,000–$100,000 base + super (depending on experience). Who this role suits Client‑side growth marketers seeking broader multi‑region scope and channel ownership (ASO, SEO/AEO, SEM). Agency‑side ASO/SEO/AEO/SEM specialists seeking to move client‑side for long‑term ownership of their growth activities. How to apply Send a CV and a cover letter that includes: Why this role interests you Two specific wins you've achieved and what you learnt in the process (e.g., ASO conversion lift, keyword rank gains, SEO traffic growth, SEM CPL reduction) Note: Applicants must have full Australian working rights. No sponsorship is available for this role. We welcome people from all backgrounds. #J-18808-Ljbffr