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ABOUT WPP & OPENDOOR
At WPP, we're constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.
Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP's impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client's specific needs and challenges, providing easy access to the right capabilities. And that's why we've built OpenDoor for Amazon.
OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.
The unique OpenDoor partnership model is built to deliver next level productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.
OpenDoor's values are built from Amazon's own 16 Leadership Principles, and WPP's core values of Open, Optimistic and Extraordinary. Together, when WPP's Creative Transformation meets Amazon's next-level customer centricity, our people come together to challenge and impact what's done today and build a better future.
By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP's top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth's most ambitious opportunities in marketing, tech, media, business, and creativity.
ABOUT THE ROLE
We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Planning Group Director. This is a Full-Time position based in Sydney. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI.
RESPONSIBILITIES
Lead the interrogation of client briefs, understanding both business and communications objectives at both a campaign and portfolio level.
Have strong relationships with media partners to maintain knowledge of the media landscape and understanding of core media principles and the capabilities of each media touchpoint.
Actively understand benefits of internal product teams including GroupM product and service teams to ensure you have an understanding about their offerings and relevance to our client challenges.
Understand laws of growth to identify and define audiences that drive outcomes for campaign briefs.
Report on audience media consumption trends and habits and identify new and interesting opportunities to connect brands to audiences.
Deliver in-channel ideation and tactics within campaign planning.
Lead the creation of consumer journey maps across paid, owned, earned, and shared media.
Understand and apply media planning principles (e.g., scheduling, flighting, recency, effective reach theories, seasonality, market prioritisation, roles of all communication channels) and strong ability to utilise agency and industry tools to enhance and support planned recommendations.
Lead planning responses to brief:
Work with the strategy team to create actionable comms tasks.
Address those comms tasks with the relevant roles of media/channel.
Explore the tactics within each channel that unlock the short- and long-term objectives.
Ensure all work is measurable back to brand and business outcome.
Recommend sufficiency of investments within channel to ensure effective use of channels.
Understand how to apply various marketing science approaches and implications and how they influence decision making with media approaches.
Deliver thought leadership to clients on a regular basis.
Recommend innovation through media and emerging channels within client responses where applicable.
Create measurement frameworks and learning agendas to ensure media and recommendation effectiveness and evolve media's contribution measurement outcomes.
Proactively explore how to connect data and technology into new approaches to planning within the client brief process.
LEADERSHIP
Motivate the team to achieve individual, team, and organizational goals.
Manage leave and team absences to ensure coverage for team responsibilities and minimal impact to remaining team members.
Develop and train team members to ensure they reach their potential.
Ensure new team members are onboarded effectively.
Empower team members with skills to improve their confidence, product knowledge, and communication skills.
Conduct fortnightly 1:1 check-ins, annual Career Conversations, and Annual Performance reviews.
Create and foster a cohesive team environment through team activities and cultural moments.
QUALIFICATIONS
Advanced knowledge and skills within Media Planning with understanding of the impact of work on other areas of the organization.
Requires a minimum of 10 years of experience.
Relevant qualification in Media or Marketing.
Experience leading Projects, preferably with a qualification in Project Management.
BONUS POINTS
Experience within Retail, Entertainment, and/or Technology.
Ability to craft, size, and justify audience definitions with limited first-party data.
Passion for narrative writing and persuasive arguments.
Ability to go wide and deep: no task too small, no challenge too big.
BENEFITS OF OPENDOOR
Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
Global Impact: Be part of a team that is shaping the future of marketing on a global scale.
Apply now and send your CV via the Link.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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