Onsite and Trade Marketing Manager

Dogs, cats, budgies and everything in between - pets deserve the world. They make us want to be better humans. That’s why we’ve made it our mission to build the most engaged and passionate community of pets and pet parents across the world. And we’re looking for talented team mates who can help us do it. Founded in Sydney, our team of 500+ pet obsessives span Australia, New Zealand and the Philippines. We’ve scaled to become one of Australia's top five eComm companies and the no.1 online pet store. But we’re just getting started. Like a whippet who’s spotted their mate across the dog park, our growth is only going to accelerate, as we continue to disrupt the way that pet parents shop. Excitingly, the pet industry is booming (as in $15 billion kind of booming) and online pet retail is set to grow exponentially in the next five years. So this is a unique career opportunity to be part of our epic growth story. The opportunity As the Onsite & Trade Marketing Manager, you’ll be responsible for delivering best‑in‑class onsite experiences that drive engagement, conversion, and customer satisfaction through data‑driven decision‑making and continuous optimisation. You’ll own the development and execution of the monthly onsite trade calendar and lead major sales and promotional events that align with trading, marketing, and business priorities. This role blends strategic insight with analytical execution; you’ll lead a team focused on merchandising, trade activation, and campaign delivery, while embedding a test‑and‑learn culture grounded in quantitative analysis and performance measurement. What you’ll be doing Develop and Maintain the Onsite Trade Calendar: Plan and manage the monthly onsite trade calendar, ensuring alignment with business priorities, marketing campaigns, and category trading opportunities through robust forecasting, performance modelling, and post‑event analysis. Campaign Execution & Optimisation: Lead the end‑to‑end execution of retail and seasonal campaigns; from briefing and creative alignment to QA, launch, and data‑backed performance evaluation. Translate insights into recommendations that enhance campaign impact and ROI. Onsite Merchandising & Activation: Oversee execution and QA of all onsite updates to ensure seamless user experiences and accurate product representation. Use analytical tools to assess product placement, content engagement, and conversion funnels to inform ongoing optimisation. Performance Measurement & Insight Generation: Own onsite performance tracking; monitoring KPIs such as Click‑Through Rate (CTR), Conversion Rate (CVR), Bounce rates, Transit Value, and engagement metrics. Deliver actionable insights and regular performance reporting to influence trading and marketing decisions. Continuous Improvement & Experimentation: Champion a data‑first, test‑and‑learn approach; leveraging A/B and multivariate testing, heatmapping, and user behaviour analytics to enhance site experience and conversion pathways. Team Leadership: Lead, coach, and develop a high‑performing team of onsite merchandisers and trade specialists. Foster a collaborative environment where analytical thinking and experimentation drive innovation and operational excellence. The ideal toolbox Data‑driven mindset , thriving at the intersection of analytics, creativity, and customer experience. Proven ability to translate data into actionable insights that inform both strategic direction and day‑to‑day execution. 7+ years’ experience in ecommerce, onsite trading, or digital merchandising, ideally within retail or online marketplaces. Demonstrated capability to analyse, interpret, and act on performance data to improve conversion and customer engagement. Hands‑on experience with analytics and experimentation tools (e.g., Google Analytics, ContentSquare, Optimizely, or similar). Strong understanding of conversion rate optimisation (CRO) principles and onsite UX best practices. Experience managing and developing teams in fast‑paced, data‑rich environments. A balance of creative storytelling and commercial acumen , with the ability to quantify the impact of visual and promotional strategies. Role location We believe that building connections and collaborating as Pet Circlers is super important. So this role is based in Sydney with a hybrid arrangement of 3 days per week in our pet friendly offices (your pet might love coming to the office even more than you). This is subject to change in line with business requirements. Juicy perks Heaps of development opportunities – stretch projects, secondments and unlimited learning courses via Go1 Flexible working environment Up to 50% employee discount Product sample giveaways Pawrental leave and wellbeing leave Team charity volunteer days Classpass subsidy Why Join? We reckon our mission to help the world Pet Better is an important one, but also an incredibly fun and rewarding one. Becoming a Pet Circler means you’re committed to help shape an entire industry – it’s pretty exciting stuff. Here’s what we stand for: We're better together We operate with humble hearts and hungry minds Pets matter’ so pets and pet parents always have a seat at our table We're instinctively curious. Always. Belong at Pet Circle Our unique perspectives and expertise is our superpower – we value diversity in all forms. So, no matter your background, please apply if this role makes you excited to bring your full self to work each day. #J-18808-Ljbffr