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Sales & Business DevelopmentPermanent - Full TimeJob Closing Date:

31/05/2024THE ROLE

BBC Global Media & Streaming, a division of BBC Studios is seeking a Head of Planning, Pricing & Inventory for the Ad Sales group in APAC, in support of BBC owned platforms & services, including BBC.com, BBC News (TV), BBC Earth, Top Gear, BBC World Service Languages, and BBC social media. The principle purpose of this role is to be a driving force in region for standards of excellence in Sales Planning, managing pricing policy, media inventory and yield optimization. This position will work directly with Advertising Sales teams and intersect with Integrated Marketing, Business intelligence, Ad Ops & Tech Ops, to help inform commercial planning and G2M proposition development.The position directly supports the business goals and reputation for the Ad Sales group in APAC and is integral to achieving commercial success in advertising sales. This role reports into the SVP Advertising & BBC StoryWorks APAC (Sydney) with dotted lines into the Business Intelligence Director and the Head of Inventory Management & Yield Ops, central roles based in the UK.Key Responsibilities and Accountabilities

Primary Accountabilities of the roleBuilding and setting a vision, framework and culture for sales planning excellence, providing counsel, and fostering growth of Sales Planners, defining, and overseeing best practice standards for the Planning functionDelivering consistency, accuracy, and efficiency in implementation of Sales Policy, Pricing Policy, and Sales Planning processes to maximise commercial successBe the functional expert for Pricing, Inventory and Audience Targeting, providing accurate and compelling information for packaging of Sales Propositions and initiativesAnalysing digital inventory utilisation by APAC Ad Sales to enhance yield optimisation strategies across the full demand ecosystem and maximise revenue potentialPre-saleThe pre-sale function is responsible for supporting ongoing selling activities across digital, programmatic, audio and TV; inclusive of media plan preparation, campaign implementation, data segmentation, programmatic requests, and technical troubleshooting. This role will represent the client’s point of view when collaborating with cross-discipline functions and will reflect a customer-centric approach when interacting with Planners, Sales managers, and other stakeholders.Post-saleThe post-sale function is responsible for the oversight of standards that deliver seamless execution of advertising campaigns and best-in-class customer service management. This will involve working collaboratively with colleagues across departments to achieve efficient and effective delivery and post-campaign analysis and reporting.Managing digital inventory to ensure sales requirements are supported appropriately and can be delivered with confidenceOwn and manage the induction and onboarding training and coaching of all new Sales Planners, working in collaboration with Sales Leadership in territoryOwn and be responsible for developing regular Sales Planner upskilling training to enable them to be subject matter expertsHave oversight of sales planning teams as they maintain the success of campaigns: update and standardize sales planning templates, optimization process, PCR reports etc.Have special oversight of top key accounts (by revenue), supporting media plans and deliveryResponsible for deep product knowledge across digital + data, programmatic, TV, social, audio and InsightsBuild and hold extensive knowledge and expertise of audience data storytelling and data products for media planning and sales teamsBecome a Sales + Planning expert for data segmentation capabilities and audiencesCoach and develop Sales Planners to be able to deliver best practice media strategy to clients that are derived from industry insights and expertiseEstablish smart workflows to promote efficienciesOversee the programmatic planning process and support the upsell from OMP to PMP / PGMonitor Sales Planner standards and output for mid-flight optimizations, inclusive of troubleshooting of delivery issuesHelp Sales Planners remain accountable for proactively identifying delivery challenges and proposing and securing buy-in for solutionsAnalyze planning output and pitch conversations to help Senior Leadership asses where product mix, CPMs, or content offerings might be updated to facilitate a more successful sales strategyKnowledge, Skills, Training & Experience

Strong leadership and interpersonal skills, with the ability to thrive in a matrix management structure and effectively communicate and collaborate with cross-functional BBC stakeholdersHighly motivated and proactive, with a demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlinesEnthusiastic, curious, and approachable mindset, excellent organizational and project management abilities, attention to detail with creative problem-solving skillsAnalytical with proficiency in data analysis and interpretation, using tools and technologies to provide critical insights and inform decision-makingFoundation in media planning, with knowledge of Ad Ops and sales support systems, technologies, and tools is a real benefit, such as GAM, Mydas, Operative One, Permutive, Adobe, IAS, Salesforce8+ years in digital media planning or similar environment, preferably in an agency or publisher setting, with 3+ years of people management experienceBachelor's degree in Marketing, Communications, Business, or related field preferred.Job Impact

Collaborate with regional SVP to help shape and inform sales strategy through use of inventory, targeting and pricing leversDotted line management of Sales Planners in Singapore, Tokyo, and Sydney to deliver against planning priorities and responsibilitiesClose working relationship with Sales management in region to support and aid commercial objectives, consulting and advising on Sales Planner developmentCoordinate global pricing and yield management approaches with stakeholders in UK and other regions, adapting workflows and decisioning processes for regional requirementsCollaborate with Integrated Marketing team (incorporating Data & Insights) to contribute and inform Sales PropositionsLiaise with regional Business Intelligence Manager to support forecasting related to inventory and productContribute to the development of broader company and department initiativesRole model and promote a High-Performance culture and BBC valuesDISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.

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