SBS News – Digital Platforms Lead

Drive audience growth and engagement for news content Make a difference in the news landscape with Australia’s most diverse broad Temporary, full time, hybrid role based in Sydney At SBS, we embrace difference, and we welcome applications from people of all backgrounds. We also acknowledge the unique contribution that Aboriginal and Torres Strait Islander peoples make to our society and our workplace through their enduring and continued connection to land, sea, sky and community. The Digital Platforms Lead is an exciting opportunity for a journalist or digital producer who loves data to make a significant difference in improving the way SBS news content reaches audiences. This role is a 10 month parental leave backfill leave opportunity, until October 2026, classified as Level 3 role under SBS Australia's current Enterprise Agreement. The successful applicant will be offered remuneration that is commensurate with their skills and experience and in alignment with this framework. The role involves day shifts across the week. About Us SBS is one of the world’s most unique and innovative media organisations, producing trusted, meaningful, and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society. Our purpose, for the last 50 years, has reflected and explored the evolving diversity of Australia, investing in initiatives to deepen its connections with communities, sharing their stories and giving a voice to those often unheard, with the aim of increasing understanding and respect of the differences that make up Australia. SBS is a truly distinctive network, showcasing multicultural, multilingual and First Nations stories otherwise untold in the Australian media. What you’ll do As Digital Platforms Lead for SBS News and Current Affairs, you’ll play a key role in shaping and delivering SBS News’ digital distribution and optimisation strategy — driving audience growth, engagement and performance with a specific focus on our website, app, audio podcasts, and third‑party platforms. You’ll be: Diving into the data and providing clear insights to editorial leads and news teams on content performance, content discovery trends Identifying opportunities and performance gaps Recommending improvements to our journalists and producers Guiding digital leads through best practice, and ensuring our content reaches audiences where they are. Operating specific projects within the digital news teams to improve and maximise content, such as enhancing and developing new newsletters, refreshing the way we approach specific podcast offerings, implementing new podcast or website features, or mini projects to improve reach of articles Making a significant and tangible difference to the way SBS news content is reaching audiences You’ll have a keen eye on digital journalism and platform trends and emerging technologies, keeping SBS at the forefront of digital innovation. You’ll work collaboratively with departments across the business – including our audience data, marketing and product teams, and you’ll align efforts to strengthen SBS’s digital strategy and improve cross‑platform performance. You’ll also track and report on key metrics, measure impact through analytics tools like Chartbeat, Adobe and Tableau, and translate data into actionable insights that inform both day‑to‑day activity and long‑term planning. At its core, this role is about connecting great journalism with audiences more effectively — ensuring SBS content performs at its best, wherever it’s published. This role is right for you if… You’ve worked in an editorial role as a journalist or producer, and you enjoy diving into the data to provide insights and recommendations. You’ll have some experience working on digital enhancement or audience growth projects, or a willingness to dive straight into these. You thrive at the intersection of storytelling, technology and analytics, and you know how to translate data into meaningful action. You’ll bring: A passion for developing and implementing digital distribution strategies across web, app, audio and social platforms. Strong analytical skills with the ability to interpret and communicate data insights clearly and persuasively. A collaborative mindset and the confidence to work across teams. Aptitude and enthusiasm to run projects to make a measurable difference to our content. A knack for spotting optimisation opportunities, managing product performance and driving efficiency through improved workflows. Familiarity with key analytics and performance tools (such as Chartbeat, Adobe Analytics, Apple Analytics, Tableau, etc.), the ability to adapt and learn analytics or content platforms, and the ability to use insights to guide editorial and strategic decisions. Curiosity about industry trends and emerging platforms, and the initiative to test, evaluate and adopt new tools that strengthen SBS’s digital‑first approach. Excellent communication skills and a solutions‑focused approach to stakeholder management and project delivery. If you’re motivated by the opportunity to future‑prove news and current affairs in a fast‑evolving media landscape, champion our journalism and help trusted news reach audiences in new and powerful ways — this is the role for you. Some of the reasons to consider working with us: The people We truly celebrate and welcome difference at SBS and encourage everyone to bring their whole self to work & you’ll be part of one of the most inclusive companies in Australia The culture and the engagement of our workforce 93% of our employees have stated that they are proud to work for SBS We offer a range of benefits from, health care checks, salary packaging, Employee Assistance Programme, flexible work arrangements and discounted gym membership nationally with Fitness Pass. We’re agile and innovative in the way we work, as well as being a trusted and established brand. At SBS we have been broadcasting for over 50 years and our future is packed with many more exciting developments We also love to promote from within We have allocated training funds to do just that and help bridge the gaps when moving from role to role. Want to learn more? Then hit apply and take the first step to applying not just for another job but a possible whole new career in a purpose‑led organisation. For other opportunities within our organisation please visit our careers website SBS Careers - Working at SBS. Reasonable adjustments SBS recognises that everyone is unique, and you might require some adjustments to ensure you have the best opportunity to apply and put your skills forward for consideration. If we can make some adjustments to the SBS recruitment/interview process to better enable you to shine, then please contact and let us know. Adjustments include but are not limited to; alternative application methods, interview setups, physical requirements, guidance for trans or gender diverse applicants, specific interview availability times and more. To find out more about reasonable adjustments with SBS, please view our video here. We are shortlisting applications as they come in, so don’t delay, apply today To apply online, please go to #J-18808-Ljbffr