Associate Brand

JOB DESCRIPTION WHAT YOU'LL DO Brand Act as an authority and promoter of allocated brands (AAA, Live and FTP titles), ensuring consistent brand messaging & communication through all touch points, both internal and external. Communicate to the wider business on relevant pulsepoints, updates and plans, ensuring all departments are aligned with accurate information. Lead the 'Part B' / GTM process for allocated brands, collaborating with all local XF teams (PR, CC, Social, Media, Shopper Marketing, etc.) to coordinate go‑to‑market strategies (to be presented back to Senior Management, Sales & HQ / EP teams, where relevant). Asset approvals & localisation requests from Asset Management team and Paperparts team. Lead the planning and execution of local brand activations and events, working in collaboration with the wider ANZ Marketing team. Explore & activate partnership opportunities that complement the GTM strategy for AAA and / or Live titles (e.g. PC Partners, Tech Partners, First Parties, event / consumer show collaborations, etc.). Work with Distributors to approve their GTM plans and provide assets / artwork for Shopper Marketing activations (online & in store POS), when required. Media Understand Central Digital Media Spend strategy, and communicate to HQ on local requirements or challenges to best maximise ROI. Asset approvals for central media assets. Support the APAC Media Planner with local media planning and asset briefing / creation across offline and endemic site buys, when required. Social Manage relevant brand social media channels and content calendars for allocated brands (AAA, Live and FTP titles). Formulate and share local social strategies & plans ('Part B' or equivalent) to regional & central teams, and coordinate its implementation across the different vertical domains (PR, CC, Social). Publish and tag content delivered by the Global Social Media Team across all local channels through Social platform (Sprinklr), ensuring the Social Always On KPIs are achieved. Work with relevant agencies to create bespoke content for local Facebook, Instagram, Twitter / X, YouTube and TikTok channels, and localise social assets as required. Develop a strong & consistent local voice on all social channels. Monitor performance of the content through quantitative KPIs, and through qualitative overview, share feedback & suggestions to central teams to improve overall efficiency (e.g. Tools, process, tagging, etc.) and optimise local strategy accordingly. Manage local social budget within MINT and measure performance. Coordinate and deliver social reports as required to central Social Media teams. Identify social marketing trends, competitive research, best practices and key opportunities for innovation. Work in conjunction with the Communications and Content Creator teams on how to best support post release pulsepoints. QUALIFICATIONS WHAT YOU WILL BRING Previous experience in Brand Management, Social Media and / or Community management. Knowledge of other Digital Marketing activities (Paid, CRM, eCommerce, etc.). Strong knowledge of Social Media best practices (content, publishing do's and don'ts, algorithm rules, etc.) and KPIs. Capacity to work with Creative resources from briefing to approval. Strong collaboration and communication skills. Analytical skills to delve into data and make meaningful decisions based on these learnings. This role will need to be based in Sydney. ADDITIONAL INFORMATION Our team has a lively culture, and we strive to make it an welcoming and enjoyable place to work. Added extras Personal performance & profitability bonus Hybrid and flexible working hours Choice of paid parking or public transport expenses Paid parental leave Quarterly extra annual leave 'duvet day' to enjoy Monthly phone allowance At Ubisoft, you can come as you are. We embrace diversity in all its forms. We're committed to fostering a work environment that is inclusive and respectful of all differences. Ubisoft is committed to creating an inclusive work environment that reflects the diversity of our player community. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to their race, ethnicity, religion, gender, sexual orientation, and age or disability status. All your information will be kept confidential according to EEO guidelines. To be considered for this position, please submit a covering letter outlining your experience, along with your CV. Applicants must be eligible to work in Australia and have permanent residency. #J-18808-Ljbffr