Other (Marketing) - Cognizant

vor 4 Wochen

new south wales, Österreich Cognizant Vollzeit
Job Description: We are seeking a highly skilled and dynamic Amazon Ads Account Manager to join our team.
As an Amazon Ads Account Manager, you will be responsible for developing media strategies, optimizing account performance, and collaborating with advertisers to enhance brand visibility and drive successful advertising campaigns on Amazon's advertising platform.
Your role will require you to effectively communicate with clients, understand their goals, and provide strategic recommendations to maximize their advertising success.
Responsibilities: - Develop media strategies: Create and implement effective media strategies for advertisers, aligning with their goals and objectives.
Regularly evaluate campaign performance and make data-driven recommendations for optimization.
- Ad format adoption and account reactivation: Encourage and guide advertisers in adopting various ad formats such as Sponsored Brands (SB), Sponsored Brands Video (SBV), and Sponsored Display (SD).
Proactively identify and reactivate inactive accounts to expand advertising reach.
- Brand store establishment and refreshes: Collaborate with advertisers to establish brand stores on Amazon and ensure periodic content refreshes for brand enhancement.
Present strategies and coordinate with advertisers to deliver engaging brand experiences.
- Account performance enhancement: Leverage reports and analytics to enhance account performance and visibility.
Provide detailed recommendations to managed accounts, including optimization opportunities and best practices.
- Video campaign coordination: Initiate discussions with advertisers regarding the use of video templates and coordinate the creation and execution of video campaigns.
Ensure seamless integration of video content into advertising strategies.
- Account optimization: Evaluate and optimize scheduled rules within relevant tools to enhance account performance and optimization.
Implement rule-based automation to streamline campaign management.
- Financial management: Monitor and follow up on Account out of Balance, Proforma Invoice, and Release Order to ensure timely and accurate financial transactions.
- Bulk operations: Utilize bulk operations to drive large-scale optimization and efficiency across managed accounts.
Implement strategies to minimize manual efforts and maximize productivity.
Skills and Qualifications: - Bachelor's degree in Marketing, Advertising, or a related field.
- Proven experience in managing Amazon Advertising campaigns.
- In-depth knowledge of Amazon Advertising platform or Google Ads (Search Engine Marketing Platform), including Sponsored Brands, Sponsored Brands Video, Sponsored Display, and brand store management.
- Strong analytical skills and ability to interpret data to drive actionable insights.
- Excellent communication and presentation skills, with the ability to effectively interact with clients and internal stakeholders.
- Proficiency in using Amazon/Google Ads Advertising tools and analytics platforms.
- Familiarity with Search, Display & Video advertising and campaign coordination.
- Strong organizational skills and attention to detail.
- Ability to work in a fast-paced, deadline-driven environment.
- Experience with financial management and reporting is a plus.
- Excellent verbal and written skills in mandarin.
As an Amazon Ads Account Manager, you will play a crucial role in driving successful advertising campaigns for our clients on Amazon's platform.
Your expertise in media strategy, account optimization, and client collaboration will contribute to the growth and success of our advertising initiatives.
If you are passionate about digital advertising, have a client-centric mindset, and thrive in a dynamic environment, we would love to hear from you.
The Cognizant community: We are a high caliber team who appreciate and support one another.
Our people uphold an energetic, collaborative and inclusive workplace where everyone can thrive.
Cognizant is a global community with more than 300,000 associates around the world.
We don't just dream of a better way – we make it happen.
We take care of our people, clients, company, communities and climate by doing what's right.
We foster an innovative environment where you can build the career path that's right for you.
About us: Cognizant (Nasdaq-100: CTSH) is one of the world's leading professional services companies, helping organizations modernize technology, reimagine processes and transform experiences so they stay ahead in a fast-changing world.
Our commitment to diversity and inclusion: Cognizant is an equal opportunity employer that embraces diversity, champions equity and values inclusion.
We are dedicated to nurturing a community where everyone feels heard, accepted and welcome.
Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
Disclaimer:  Compensation information is accurate as of the date of this posting.
Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference.
In addition, candidates may be required to present their current state or government issued ID during each interview.

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