Measurement Partner

vor 2 Wochen

Council of the City of Sydney, Österreich TikTok Vollzeit

Measurement Partner – Marketing Science – Australia & New Zealand We are looking for a Measurement Partner to join our Marketing Science Measurement team. This role partners with leading clients and agencies to measure the effectiveness of their investment in our platform and works closely with sales, product marketing, solution engineers, and business marketing teams to deliver best‑in‑class measurement support. Responsibilities Serve as the measurement subject matter expert for the verticals supported, providing strategic guidance and thought leadership to clients and internal stakeholders. Collaborate with clients to understand their business objectives and develop tailored measurement strategies that drive brand and business outcomes. Develop actionable presentations using data to communicate measurement findings and insights to clients in a clear and persuasive manner. Leverage in‑depth experience with incrementality methodologies (BLS, CLS, MMT) to accurately measure the impact of client investments. Apply knowledge of MTA and MMM to optimize measurement solutions and provide actionable insights. Partner with cross‑functional teams to align measurement efforts with company‑wide goals and ensure consistency across verticals. Deliver regular updates and reports to internal stakeholders, contributing to decision‑making and strategy development. Partner with sales and product strategy to up‑level internal sales teams on measurement knowledge. Stay up‑to‑date on the latest measurement trends and technologies to drive innovation and deliver exceptional results. Qualifications Minimum Qualifications Minimum 5 years of experience in digital advertising or large marketing organizations; ideally in measurement/analytics related role. Deep understanding of measurement solutions including experimentation, incrementality, attribution, Media Mix Modeling, causal and inference analysis. Proven ability to solve inferential problems through experimental design and analysis. Proven ability to uncover the core problem and develop/execture a plan to solve for the problem. Proven ability to lead and influence cross‑functional stakeholders. Preferred Qualifications Proficiency in Exploratory Data Analysis (EDA) with R, Python, SQL or HIVE. Familiarity with Retail Media Networks or privacy‑first measurement systems (e.g., clean rooms) is a bonus. Ability to work effectively in a fast‑paced, global environment with exceptional time‑management and goal‑oriented task management skills. Experience in both digital brand and performance marketing. About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us We create a culture that inspires innovation and supports growth. Our diverse teams give our products and services a global perspective. We value curiosity, humility, and a desire to make an impact in a rapidly growing tech company. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and strive to create an environment that reflects the many communities we reach. Acknowledgment of Country In the spirit of reconciliation, TikTok acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. #J-18808-Ljbffr

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