Graduate Digital Marketing Assistant

Graduate Digital Marketing Assistant – Fulcrum Kickstart your digital marketing career with real mentorship, hands‑on experience, and a team who’ll back your growth from day one. We’re the people partner for a digital consultancy known for producing award‑winning digital campaigns across paid media, SEO, outreach, digital PR, and content. We’re helping them find a Graduate Digital Marketing Assistant —someone who is analytical, curious about digital advertising, and wants to grow in a supportive, fast‑moving environment. The role This is a rare opportunity to learn the craft of paid media from experienced professionals. You'll support the setup, implementation, optimisation, and reporting of performance‑led campaigns that drive traffic, conversions, and growth for well‑known Australian and global brands, from e‑commerce to retail. The day‑to‑day is varied: one moment you're building a new campaign in Google Ads; the next, you're analysing data in Looker Studio or A/B testing ad creative in Meta Ads Manager. What you’ll be doing Set up and launch paid media campaigns on platforms like Google Ads and Meta Ads Manager, ensuring all tracking and targeting is correctly implemented. Monitor daily campaign performance, checking budget pacing, bid strategies, and key performance indicators. Optimise campaigns based on data insights, adjusting bids, audiences, and placements to improve performance. Conduct A/B tests on different ad creatives, headlines, and calls‑to‑action to identify winning combinations. Analyse campaign data using tools such as Google Analytics, Google Ads, and Meta Ads Manager, creating reports and dashboards in Looker Studio. Contribute to the creation of compelling ad copy and participate in brainstorms for new campaign ideas. Assist with various tasks to support the smooth running of client accounts, such as preparing reports and communicating updates to the team. Stay aware of platform changes and industry trends, identifying new opportunities to improve campaign performance. What we’re looking for This entry‑level role is perfect for someone finishing university or early in their career. You don’t need extensive experience—we’ll teach you the technical skills. What matters is your curiosity, your organisation, and your ability to learn quickly and follow through. You’ll stand out if Have a degree in analytics, marketing, business, economics, or a similar field — or equivalent experience. Are genuinely curious about data, analytics, and how paid media drives business results. Are just as happy building a campaign as you are digging into a spreadsheet. Are organised and proactive, engaged, and not afraid to ask questions. Are emotionally intelligent, easy to work with, and value a supportive team culture. This role is for you if You’re equally comfortable with numbers and working with creative ideas. You’re curious, collaborative, and eager to learn across paid search and paid social. You’re detail‑oriented and love ticking things off a list. You’re excited by the idea of contributing to campaigns for global brands. You want to grow fast in a supportive, high‑performing team. This role is not for you if You’re looking for a purely creative role. You’re not comfortable with data analysis and spreadsheets. You don’t enjoy variety — this is a multi‑disciplinary role that shifts gears fast. What’s in it for you Hybrid working (2 days in‑office, 3 from home). Salary benchmark $55K + Super, depending on experience. Extra paid day off for your birthday. Monthly team socials and an inclusive culture. Exposure to top‑tier clients and high‑quality work from day one. Apply now If you’re a natural problem‑solver who wants to level up your skills, grow in a digital‑first environment, and work with people who care about the work (and each other), we’d love to hear from you. #J-18808-Ljbffr