Digital Marketing Strategist

Our team is made up of exceptional talent including designers, writers, creatives, account managers, strategists, developers, videographers, HubSpot specialists and more. Each person is driven by a shared ambition: to elevate their craft and deliver stronger results for our clients. Hear why our team members love what they do. “Being part of Ocozzio is incredibly rewarding. It’s a place where you truly feel like a valuable member of a team every single day. There is constant collaboration, opportunities to acquire new skills, and a shared goal of personal career growth and delivering our best work to our clients.” Taylor Senior Digital Media Strategist “Working at Ocozzio means being surrounded by a fully engaged, motivated and supportive team that continues to raise the bar on every project. It’s incredibly rewarding to know that our efforts and hard work make a difference and impact the future of success for our clients.” Mimi Senior Director Digital I love being part of a team that provides encouragement, support, and all the resources we need to make sure we can create something to be proud of and deliver only the best to our clients. The collaborative environment allows us to have fun while being productive and getting results.” Faydia Account Manager “The culture at Ocozzio paired with the people who work here have made this an incredible experience. When you’re trusted with your abilities, have an awesome team around you, and given resources to succeed, you truly can produce your best work. Ocozzio makes all of that possible.” Brandon Director of Strategy “Working at Ocozzio has taught me so much as a designer and as a person. I love being on a team that is supporting each other and working for a common goal. Our camaraderie is the secret sauce that makes a difference for our client and each other.” Taylor Art Director Just Some of the Perks Being part of a powerhouse team is its own reward, but we also offer unique perks that make working here that much sweeter. Full-Time Salaried Positions Casual Attire Half-Day Fridays Happy Half-Hour Thursdays Monthly Catered Meals Health Insurance Historic Downtown AugustaOffice 401K Match WFH Days Custom Made BirthdayCards Who We Are Hiring At Ocozzio, you have a unique career opportunity. You’ll have exposure to CEOs nationwide. You’ll have the chance to influence business strategy. You’ll see the impact of your work in the real world. Think you’ve got what it takes to join a team of smart, ambitious professionals wildly committed not only to our clients, but also to each other? Position: Digital Marketing Strategist Location: Augusta, GA Job Id: 145 # of Openings: 1 *Must be local to Augusta, GA* Position Summary The Digital Strategist works collaboratively with internal teams including account managers and marketing strategists to develop and implement digital marketing campaigns that meet clients’ goals. The Digital Marketing Strategist will review analytics and make campaign adjustments to improve results and recommend best practices. In this role, the Digital Strategist will coordinate with the Junior Marketing Strategist to ensure ads are posted on time and manage ongoing digital team requests and workload. Responsibilities Create digital marketing strategies for clients based on their goals and budgets including recommended tactics, platforms, frequency and most effective content. Work in coordination with Junior Digital Marketing Strategist to implement paid search, social, and retargeting campaigns. Coordinate with web development to ensure appropriate tags are in place to track campaign attribution. Remain current on issues related to tracking and recommend 3rd party tracking solutions to improve first touch attribution visibility. Create campaign reports to include website, email, social media, and paid search results and provide insight into campaign optimizations. Develop automated Google Analytics reports and dashboards to provide insight into website and campaign performance. Assist clients to understand and know how to read and interpret their data. Attend client meetings and new-client onboarding meetings as needed. Work closely with project leaders, marketing strategists and copywriters to understand client goals, industry, and target audience. Assist in the growth of digital marketing capabilities for Ocozzio teams through research, education, and action. Continuously work to expand digital capabilities focused on B2B opportunities. Coordinate with the Marketing Technology lead to ensure best practices are followed and marketing tools are leveraged, including HubSpot, Google Analytics, LinkedIn and Loomly. Qualifications Bachelor’s Degree in Marketing Communications or similar field. Minimum of 5 years’ experience in Digital Marketing to include implementation of paid search, display, retargeting and social media campaigns. Minimum of 3 years’ experience using Google tag manager. Advanced Google Analytics experience including creation of reports and dashboards. Advanced experience using HubSpot, Loomly, Google tag manager, LinkedIn. Experience in the health insurance industry a plus. Strong knowledge of tracking/tagging and attribution options, barriers, and solutions. Knowledge of SEO best practices, website accessibility. Email marketing campaign development using platforms including Constant Contact, HubSpot and ActOn a plus. WFH Days Half day Fridays (every week) Paid time off + 11 paid holidays Employer paid Short Term Disability & Life Insurance 401(k) with matching Working Conditions The majority of work is completed in an office setting with intermittent sitting, standing and walking. Prolonged periods sitting at a desk and working on a computer. Must be able to lift up to 15 pounds at times. Travel to visit clients or conferences a possibility. Standard office hours for the business are Monday through Thursday 8:00 am to 5:30 pm EST and Friday 8:00 am to 12:00 pm EST. Office based employees are expected to work 4 days in office and may work from home one day a week after 3 months of employment. Remote based employees may have intermittent travel to the Augusta office location based on business need. #J-18808-Ljbffr