Head of Performance Marketing

Overview Start: ASAP, but we’ll wait for the right person Dog food isn’t expensive — vet bills are. Same goes for marketing. Want to run the sharpest growth engine in Aussie D2C? Sydney | $120–150k base (subject to experience) + bonus About Us We’re Eureka — a next-generation pet wellness company rewriting the rules of dog food. We’ve onboarded 15,000+ dogs, scored thousands of 5-star reviews, and are now serving over 3M doggie dinners each year. All built on Australia’s only wild protein–focused natural dog food, subscription-first and designed for dogs to actually thrive. We’re operator-led, humble but hungry, with a team that loves getting sh*t done. Add an office by one of the world’s best beaches and one of the world’s most dog-friendly HQs… what’s not to like? The Role We’re hiring a Head of Performance Marketing to own and scale Eureka’s growth engine. This is a hands-on and strategic seat : you’ll be driving multi-million dollar budgets across Meta, Google, TikTok, YouTube, and TV — while experimenting with emerging channels like podcasts, affiliates, influencers, and OOH . You’ll design and run the optimal mix of agency partners and in-house talent — bringing together the best brains and execution horsepower to deliver world-class performance marketing. This isn’t “run the ads and report back.” It’s full ownership of the machine: strategy, execution, and results . You’ll work shoulder-to-shoulder with the founders — testing, scaling, and shaping the big bets that will double Eureka in the next 12 months. You’ll get to combine art and science — from writing hooks in your notes app to scaling multi-million dollar campaigns in the boardroom. What You’ll Do Lead growth and paid media strategy across Meta, Google, TikTok, YouTube, and TV — plus test emerging channels. Own and optimise multi-million dollar budgets, delivering efficient CAC, ROAS, and profitable subscriber growth. Build and manage a hybrid model of agencies, contractors, and in-house hires to deliver best-in-class results. Be hands-on in ad accounts, directly managing campaigns and buys where needed to ensure speed, accuracy, and performance. Oversee attribution + tracking (Triple Whale, GA4) so we measure what matters. Build structured creative testing roadmaps across audiences, funnels, and formats. Partner with creative to ship, test, and scale scroll-stopping, conversion-driving assets. Present insights directly to founders and leadership: what’s working, what’s not, and where to double down. Stay two steps ahead of platform updates, competitor plays, and growth trends. About You You’re not just a performance marketer — you’re obsessed. You live and breathe digital marketing, with an eye for creative that stops thumbs and a brain wired for metrics. You will bring to the table… 5+ years in performance marketing for a D2C eComm brand, ideally subscription Proven track record scaling multi-million dollar budgets across channels with clear case studies on previous success Deep hands-on expertise in Meta, Google Ads, YouTube & TikTok creative tactics and account structure, with functional understanding in total TV and OOH. You’re a proud consumer: you love products, you love content, and your notes app is full of hook ideas you can’t wait to test. Comfort with advanced analytics + attribution (Triple Whale, GA4, etc.). Commercial instinct: you think in terms of CAC → LTV → profit. Experience running a hybrid model of agencies and in-house teams, with accountability on results. Creative eye: you can brief, challenge, and iterate with designers and editors for ads that actually convert. Bias to action with process: when inspiration hits, you’re already launching the test and know exactly what signals we’re looking for What You’ll Get $120–150k base (subject to experience) + bonus Free dog food (yes, really ) Hybrid working model (HQ on Sydney’s Northern Beaches + WFH flexibility) Budget, freedom, and support to test big creative swings Long-term incentives for long-term impact A sharp, supportive, low-ego team that values execution over talk This Role Is for You If... You want to build the playbook other Aussie D2C brands will copy. You’re hungry to scale multi-million dollar budgets , push creative boundaries, and deliver big wins. You love animals, and want to see as many as possible live their longest, healthiest lives. You’re ready to bet on yourself — and build something meaningful. A Note on Inclusion Eureka is an equal opportunity employer. We’re committed to building a diverse, inclusive team — and we’ll work with you to ensure accessibility at every stage. Seniority level: Executive Employment type: Full-time Job function: Business Development and Sales Industries: Pet Services Note: This description is for refinement; extraneous postings and repeated boilerplate have been removed to focus on the role and requirements. #J-18808-Ljbffr