Junior Copywriter

# Junior Copywriter/ / Junior Copywriteremployment type: FULL TIMEjob location: Inspire Perth (Head Office), Perth, PH1 3XQsalary: Dependent on ExperienceYesjob description: **We are Inspire Digital**Inspire are a full-service digital agency, established in 2008, looking after private, corporate, public and third sector clients. We are undergoing a period of exciting growth and looking for talented individuals to join our growing team. Our client base is worldwide and from all sectors, large multi nationals to exciting, independent, and innovative enterprises.We are one of Scotland’s top digital agencies with a head office in Perth, a design and project hub in Glasgow and satellite offices throughout Scotland.It’s our purpose to help businesses get online, stay online & profit from being there. **The Opportunity**This role is fully flexible and open to applicants from anywhere in the world. We care about the quality of your work, not your location.As Junior Copywriter at Inspire, you will use your writing skills to produce a steady stream of engaging, web-based copy that helps our clients attract more users to their sites. Your writing, design awareness and creativity will support clients in achieving stronger engagement and a stronger return on their investment.Working closely with the Digital Marketing team, you will create content that meets client branding requirements, supports wider design direction and follows best-practice SEO and AI-driven content guidelines.You will be responsible for delivering high-quality content on time, with ongoing support from your team as you continue to strengthen your writing, design understanding and knowledge of SEO and AI.This is an excellent opportunity to join a growing marketing agency in Scotland. The work is fast-paced, varied and offers significant room for learning, development and long-term growth as the agency continues to expand.**Inspiring Attributes**We are incredibly proud of our team at Inspire and of the strong qualities we share, for the benefit of one another and our clients. We are committed to our Inspiring Attributes as we continue to grow our talented team:Impressive - impressing our colleagues and clients through our knowledge, expertise and service delivery, staying true to the values of InspireInvolved - takes part and shows up being an active and contributing member of the Inspire team and an ambassador for the businessInspiring - supporting the development of one another and externally where appropriate, contributing to our industry and professionInclusive - fostering a supportive and collaborative team working environmentInnovative - encouraging creativity and sharing ideasImproving - supporting the continuous growth and development of our businessexperience requirements: **Essential Skills and Experience*** Minimum one year of experience in copywriting or a related field (internships and voluntary work included).* University educated.* Strong passion for writing with creative range across both visual and practical copy.* Basic understanding of SEO and AI-driven content strategy, or a strong willingness to learn both quickly.* Comfortable using AI tools for research, ideation, drafting, editing and workflow efficiency.* Knowledge of design basics: layout, visual hierarchy, typography fundamentals and how copy integrates with design.* Adaptable to different creative directions, tones and audience needs.* Interest in brand identity, brand voice and how messaging fits into broader design systems.* Curiosity about digital trends, AI developments and modern content workflows.* Detail-focused with strong grammar and content coherence.* Solid foundational English writing skills.**Desirable*** Experience working in an agency environment.* Experience using WordPress or similar CMS platforms.* Portfolio or personal projects showcasing writing ability (blogs, social media, newsletters etc).* Experience creating SEO- and AI-optimised copy.* Stronger design capability: understanding colour theory, composition, visual storytelling, simple wireframing, and collaborating effectively with designers.* Experience using AI tools for content enhancement, creative exploration and design support.education requirements: An English language or marketing-based degree background is preferred but not essentialresponsibilities: * Assisting in the planning, development and publication of digital content for clients across websites, social media and mobile platforms.* Actively using and experimenting with AI tools to support research, ideation, drafting, optimisation and workflow efficiency.* Crafting compelling, SEO- and AI-optimised copy that engages target audiences and drives stronger commercial outcomes.* Writing for a wide range of clients and topics, from dentistry to finance, adapting tone and style as needed.* Building a foundational understanding of search engine optimisation, including early-stage keyword selection to improve visibility.* Self-reviewing and editing content to maintain high quality, accuracy and consistency.* Working closely with web development, digital design and marketing teams to ensure copy aligns with visual direction and design standards.* Using basic design tools such as Canva to support simple visual tasks, content formatting, social graphics and layout alignment.* Occasionally interacting with clients to understand expectations, gather insights and provide updates.* Uploading content to content management systems.* Applying a strong eye for editing, reviewing and ensuring content supports both message clarity and visual hierarchy.work hours: 40 hours per weekPlease note, occasional evening and weekend working may be required to meet the demands of the business and clients.job benefits: **We are proud to offer:*** A rewarding, close-knit team working environment;* Fun, challenging projects for interesting and creative clients;* The opportunity to develop your professional experience, with direct influence on the success of clients' online presence;* The chance to shape the future direction of our business, as a small, growing business;* Investment in your ongoing training and professional development, to nurture and expand your skills. Our philosophy is that when people grow, businesses grow;* A competitive salary package;* Generous holiday entitlement;* Hybrid and remote working opportunities, with office facilities available across Scotland;* Pension contributions#J-18808-Ljbffr