Senior Marketing Officer

About this Opportunity Continuing, Full-Time; Global Brand and Marketing; CQUniversity Rockhampton, Mackay, Townsville, Cairns, Gladstone, Bundaberg or Emerald (Negotiable – Excluding SEQ); Higher Education Worker Level 6; Total Remuneration $110,541 to $119,053 pa (including salary of $93,409 to $100,602 plus 17% superannuation and leave loading). Join an organisation with an unbreakable belief that quality education, training, and research should be available to everyone – regardless of background, location, or life circumstances. Working at CQUniversity Are you passionate about creating connections through data-driven marketing strategies? Join CQUniversity's Global Brand and Marketing Directorate as a Senior Marketing Officer – Lead Nurture and Automation and play a key role in driving growth and engaging prospective students through innovative email and automation strategies. As part of our Lead Nurture and Automation team, you'll leverage your expertise in marketing automation platforms and connected software, audience segmentation, privacy compliance, personalisation, and campaign optimisation to deliver sophisticated engagement programs. Guided by your supervisor, you'll undertake data analysis and visualisation in PowerBI to share insights, performance reporting, and optimise campaigns. Working closely with the University's recruitment and marketing team and collaborating with brand, advertising, and insights teams, you'll help create unified campaigns, ensure data integrity, and contribute to high-quality content across all platforms. Be part of a team that's redefining student engagement through creativity, technology, and data-driven insights Be Rewarded Hybrid working arrangements available 17% superannuation (with the choice to join an award‑winning superfund) 6 weeks annual leave (incl. Christmas and New Year closure) 10 days personal / sick leave, plus 5 days carer's leave 7.25 hours engaged service leave Fantastic professional and career development opportunities Up to 26 weeks (six months) paid parental leave Access to an Employee Assistance Program and Fitness Passport Position Requirements Proven knowledge and hands‑on experience with marketing automation platforms, CRM systems, and email marketing strategies, including campaign optimisation and audience segmentation. Ability to develop and implement data‑driven marketing strategies across digital and traditional channels, with exceptional communication skills for content planning, creation, and influencing in a digital environment. Strong proficiency in MS Excel and data analysis to generate actionable insights, ensuring accuracy and attention to detail in all deliverables. A relevant degree with at least four years of experience in marketing (or equivalent combination of education and experience). Understanding of the Australian tertiary education sector and Tertiary Admissions Centre (TAC) processes (desirable). Position Description For further information about this position, please refer to the Position Description. Apply today for a career that changes lives Applications Close: 11:59pm, Sunday, 7 December When submitting your application, please include: Your Current CV or Resume, and a 1-2 page Cover Letter highlighting your relevant skills, experience and suitability for the position. Work Rights: Visa sponsorship is not available for this position. Candidates must hold the full rights to work in Australia to be considered for this appointment. CQUniversity is an equal opportunity employer and welcomes diversity in the workplace. Aboriginal and Torres Strait Islander people, and CQUniversity's domestic and international student graduates with post‑study work rights are encouraged to apply. Keywords: Marketing Automation, CRM Marketing, Email Marketing, Campaign Management, Digital Marketing, Marketing Strategy, Audience Segmentation, Personalisation Marketing, Tertiary Education Marketing, Automated Campaign Manager, Digital Engagement, Lifecycle Marketing, Marketing Operations, Marketing Technology Specialist, Lead scoring and Nurturing. #J-18808-Ljbffr