Paid Media Specialist

Company Description Lendi Group is a market‑leading digital platform business that is focused on revolutionising the entire property journey. It operates Lendi – Australia’s original and #1 digital mortgage brand – and the iconic Aussie franchise. Powered by an advanced AI proprietary platform, a national network of 1,300 brokers, 230 retail stores, a team of experienced buyer’s agents, integrated property search and conveyancing, Aussie is supporting customers at every step of their property journey to find, buy and own with more confidence than ever before. Lendi Group’s loan book is more than $100 billion and it was named Australia’s Aggregator of the Year for 2024. To learn more about life at Lendi Group check out our blog: Innovation at Our Core – We challenge the status quo and push boundaries to create better solutions, with a goal of becoming AI-native by June 2026. Work with the Best – Collaborate with some of the brightest minds in fintech, financial services, and strategy. Make an Impact – Contribute to meaningful projects that shape our business and the future of property finance. Grow & Evolve – Develop your skills and advance your career in a fast‑moving, purpose‑driven environment. About The Role We’ve ramped up our brand game this year and our performance engine is pumping. Now we need another energetic Paid Media Specialist to keep the momentum rolling. You’ll report to the Performance Marketing Manager in our Customer Growth team and work shoulder‑to‑shoulder with our brand media and creative teams. Your mission: continue to grow our two brands, Aussie and Lendi through paid acquisition. This role sits in Sydney as a hybrid role (two days in office, three remote). The Catch Growth brings plenty of opportunity, and with it, a fast‑moving environment where priorities can shift and new ideas surface often. If you enjoy working collaboratively, adapting to change and celebrating progress along the way, you’ll feel right at home here. Ready to help more Australians find, buy and own property with confidence? We’d love to hear from you. Job Description Own day‑to‑day paid media execution across Google Ads, Meta, TikTok, LinkedIn, Reddit and emerging channels. Build and tweak campaigns in Search, Display, Video and Paid Social. Tight targeting, great ROI means growing budgets – you’ll need to think critically. Dig into data every morning. Check pacing, spot anomalies, pull quick levers and flag anything weird before it burns spend. Optimise landing pages and on‑site copy with our UX and Content teams to squeeze every extra conversion. Coordinate creative production. Brief, collaborate and traffic assets, bringing expertise, learnings and testing mentality to every new creative idea. Pitch fresh ideas. New placements, A/B tests, clever partnerships – if you can back it with numbers, this is the environment that supports big and small bets to try new things. Qualifications 3+ years’ hands‑on experience in digital marketing, agency or in‑house. Hands‑on expertise in Google Ads and Meta Business Manager. If you’ve dabbled in TikTok or LinkedIn, even better. Comfortable managing large budgets across multiple channels and/or brands. Proven track record of scaling spend and launching new paid channels – whether a start‑up or enterprise, show us you can scale efficiently and fast. Strong analytical skills – you understand ROAS, CPA, LTV, CTR, CAC:LTV and know how to move the needle. You use AI daily — we’re becoming AI Native, we don’t shun candidates that use it, we highly encourage it. Solid writing skills – headlines, ad copy, quick landing‑page tweaks, you know how to write compelling words that make people take action. A healthy level of scepticism – you question results, hunt for anomalies and admit when something flops. Organised and unflappable. Multiple campaigns, many stakeholders, tight timelines – you keep calm and keep moving. Nice‑to‑haves (not Deal‑breakers) Basic Canva or Adobe editing to make last‑minute ad tweaks. Exposure to SEO principles or CMS platforms. Additional Information Lendi Group teams operate across Australia and the Philippines. Bringing together diverse expertise, innovative technology and a customer‑first approach, our teams work seamlessly to simplify the property journey, helping Australians find, buy and own property with confidence. Benefits A vibrant, relaxed, yet professional culture. Hybrid working arrangement designed to support work‑life balance, while fostering meaningful connection and collaboration. A holistic wellbeing program offering 24/7 support, including medical, mental health, and financial wellbeing services to enable our workforce to thrive at home and work. Generous paid Parental Leave: we celebrate our growing Lendi Group family with 18–26 weeks leave for primary carers and up to 4 weeks for secondary carers. An additional week’s Loyalty Leave each year after reaching 3 years’ service. Wellness initiatives with a strong focus on psychological safety. We’re committed to fostering a diverse and inclusive community at Lendi Group. We believe that a team reflecting the world around us leads to greater innovation, stronger collaboration, and a more engaging workplace. Our culture is guided by our 3 core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human. These values are part of our core DNA that helps Lendi Group to attract, engage and evolve the right talent and build best‑in‑class products. Ready to contribute to Lendi Group’s next chapter? Apply now and be part of something big Seniority level: Mid‑Senior level. Employment type: Full‑time. Job function: Marketing. #J-18808-Ljbffr