Marketing and Market Intelligence Specialist

Marketing and Market Intelligence Specialist page is loaded## Marketing and Market Intelligence Specialistlocations: Liverpool, AU: Maidstone, AU: Dandenongposted on: Posted Todayjob requisition id: R-29719**Who we are**Prysmian is the largest global cable manufacturer, with over 100 years of experience and knowledge of making cables. With a strong focus on our three core values, Drive, Trust & Simplicity, we are committed to creating a diverse and inclusive workforce and encourage all suitably qualified applicants to apply.We work to be the sustainable link to the future. For more than 140 years, our company has been leading the industry of high-technology cables & systems for energy and telecommunications. Spanning 50 countries (in North America, Europe, MEAT, LATAM, APAC), 104 plants, 25 research and development centres, and with about 30,000 employees, we’ve a strategic footprint that allows us to service emerging markets and communities across the globe with ease. Our business model is diversified by portfolio and geographical area. Today we drive the energy transition and worldwide digitalization.**Market Analysis & Forecasting*** Monitor, research, and analyse the Australian market across key segments (Utility/Power Grid, Renewables, Construction, Oil & Gas, Telecom). Track trends, regulatory changes, competitor activities, and macroeconomic factors.**Competitor Intelligence*** Systematically gather data on competitor strategies, product offerings, pricing, key projects, and strengths/weaknesses. Maintain a dynamic competitor dashboard.**Project Pipeline Development*** Proactively identify and track major tender and project opportunities in target sectors using industry tools, government portals, and stakeholder networks.**Reporting & Insight Generation*** Synthesize data into clear, concise reports, presentations, and actionable recommendations for senior management and sales teams. Contribute to strategic planning, annual budgets, and product development discussions.**Customer & Stakeholder Insight*** Support Voice-of-Customer initiatives and analyse market segmentation to identify new opportunities and adjacencies.**Campaign management and digital marketing*** Develop and execute integrated marketing campaigns (digital, content, events) for key product lines (e.g., Submarine Cables, Fire Performance Cables, Transmission Cables) to generate leads and build thought leadership.Create and manage high-value technical content, case studies, whitepapers, and sales collaterals. Optimise the company's LinkedIn presence and website content for the ANZ region.**Event and Brand Management*** Plan and coordinate Prysmian's participation in key industry trade shows, conferences, and technical seminars.Ensure consistent and powerful application of the Prysmian brand across all ANZ marketing materials and communications.**Skills, Competencies & Experience:*** 7–12 years in market intelligence, strategic marketing, or product/segment marketing; at least 3–5 years owning both insight-to-execution.* Proven results aligning multi-BU marketing to a single regional strategy.* Demonstrated impact on pipeline growth, win rate, and brand authority in B2B, preferably in energy/construction/telecom or adjacent infrastructure/industrial tech sectors.* Experience advising/partnering with CEO/GM-level leaders and presenting to execs/boards.* Built and operated governance & reporting models (OKRs, dashboards, QBRs).* Managed vendors (research houses, agencies) and owned budgets with ROI accountability.Demonstrable experience in market research methodologies, data analysis, and financial modelling.* High proficiency in MS Office Suite (advanced Excel and PowerPoint essential); experience with BI tools (Power BI, Tableau) and CRM (Salesforce) is a significant advantage.* Excellent understanding of the Australian industrial and energy market landscape.* CRM & Automation: Salesforce or MS Dynamics; HubSpot/Marketo/Pardot (lead scoring, workflows).* Analytics & BI: Power BI/Tableau; Google Analytics or equivalent for web metrics.* Research/MI: Statista, IBISWorld, GlobalData/Frost & Sullivan, tender portals (AusTender), ACCC/AEMC/AEMO sources.* Collaboration: SharePoint/Teams, Confluence; project tools (Jira/Asana/Trello).* Content & Design: CMS (WordPress/Drupal), basic Canva/Adobe familiarity (coordinating with design).**Qualifications, licenses, certifications:*** Bachelor’s degree in Marketing, Business, Economics, Engineering, or a related field.*Prysmian , as an Equal Opportunity Employer, aims to attract and recruit individuals with diverse backgrounds, skills, and abilities. We strongly believe that diversity brings significant value at all levels of the organization, increasing the possibility of capturing market opportunities and maximizing value for our customers and stakeholders. With Diversity, Equity, and Inclusion (DE&I) as part of our Social Ambition 2030 and a strategic pillar of our Company culture, Prysmian is committed to the development of an organization that prioritizes talent, where people feel respected, included, and free to fully express their potential just as they are.**All Managers and HRs in Prysmian are responsible for ensuring DE&I policies are respected during the recruiting process, as well as recognizing and mitigating unconscious biases that must not influence our selection processes. All persons will be considered for employment without regard to their race, ethnicity, religion, nationality, origin, citizenship status, socio-economic status, age, sex, gender identity or expression, sexual orientation, marital status, disability, military service or veteran status, pregnancy, parental leave, medical conditions, or any other characteristic protected by applicable federal, state or local laws. Prysmian will endeavor to make a reasonable accommodation for any disclosed physical or neurological condition or disability of a qualified applicant unless the accommodation would impose an undue hardship on the operation of our business.**Visit our to* *learn more about Prysmian's commitments.*Your application data will be treated according to our Data Protection Policy. If you believe you require assistance to complete this form or to participate in an interview, please let us know.()(blob: / 1:26Prysmian is a global cabling solutions provider **leading the energy transition and digital transformation**. By leveraging its wide geographical footprint and extensive product range, its track record of **technological leadership and innovation**, and a **strong customer base**, the company is well-placed to capitalise on its **leading positions** and win in new, growing markets. Prysmian’s business strategy perfectly matches key market drivers by developing **resilient**, **high-performing**, **sustainable** and **innovative** cable solutions in the segments of **Transmission, Power Grid, Electrification and Digital Solutions**. Prysmian is a public company listed on the Italian Stock Exchange, with almost 150 years of experience, about 30,000 employees, 108 plants and 26 R&D centres in over 50 countries, and sales of over €15 billion in 2023.#J-18808-Ljbffr