Senior Digital Analytics Analyst

Who We Are Entain Australia & New Zealand is fearlessly transforming the racing, sports, and wagering industry, delivering unforgettable customer experiences and pushing beyond traditional boundaries. As part of a global powerhouse operating in over 40 countries with nearly 30,000 people, we’re home to leading ANZ brands like TAB, Trackside, and Ladbrokes. Your Impact Join Entain as a Digital Analytics Lead (Product & Marketing) and help shape the future of sports and entertainment This role sits at the intersection of strategy, technology, and storytelling. You’ll advise senior leaders on best practice analytics, set the direction for tracking and tooling across products, and mentor cross‑functional teams on data literacy. One day shaping a roadmap for analytics maturity, the next reviewing event design, auditing data pipelines, or presenting insights and recommendations to exec stakeholders. You’ll work with cutting‑edge tools like Amplitude, GA4, and BigQuery to uncover insights that drive smarter product and marketing decisions. This is your chance to grow in a fast‑paced, innovative environment where curiosity, collaboration, and career progression are part of the game. A Day in the Life Based in our vibrant Bowen Hills office, you’ll enjoy a flexible hybrid work model that balances collaboration and autonomy. Each day brings fresh challenges as you dive into data, partner with product and design teams, and turn insights into action that enhances the digital experience for millions of Entain customers. What You’ll Do Provide clear recommendations to Product, Marketing, and Executive teams on best practices, platform changes and future measurement opportunities. Partner with Product and Design to convert KPIs and customer questions into event structures and technical tracking requirements. Translate product goals and KPIs into measurable digital tracking requirements. Build and maintain dashboards in Amplitude that bring customer behaviour to life. Collaborate with developers to implement and QA event tracking. Manage analytics tools across GA4, Firebase, BigQuery, and Snowflake. Ensure data quality and consistency across all platforms. Deliver actionable insights that shape decisions and drive performance. Your Strengths Proven ability to set analytics strategy, influence senior stakeholders, and communicate complex ideas simply. Skilled in digital analytics platforms and data storytelling. Confident using SQL, Google Tag Manager, and tracking tools. Comfortable working with HTML, CSS, and JavaScript. Strong communicator who thrives in cross‑functional teams. Detail‑oriented with a passion for clean, reliable data. Previous experience in a Digital Optimisation, Marketing Analytics or Product Marketing is highly advantageous. Life at Entain At Entain, it’s more than a job - you’ll find growth, connection, and a culture where you can be yourself. As a global employer, we create a safe, inclusive environment where every voice counts, giving you the freedom to make an impact and thrive in a team that values individuality and collaboration. Perks You’ll Love Celebrate the joy of starting a family with 12 weeks of paid parental leave. Indulge in a range of wellness benefits through our wellness calendar, including heavily subsidised gym memberships and other paid‑for services. Enjoy the convenience of a free onsite barista and a fully stocked fridge and pantry, ensuring breakfast and lunch are taken care of. Company‑wide events designed to honour and celebrate the outstanding achievements of our exceptional team. We LOVE Entertainment, and Racing and Sports are at the heart of everything we do. So it only makes sense that we provide access to staff giveaways to sporting and racing events. There’s nothing like it. For more information, please reach out to us at or hit apply now. Due to the wagering aspect of our industry, applicants must be a minimum of 18 years to apply. #J-18808-Ljbffr