Planning Director
vor 3 Wochen
About Media Futures Group:
Media Futures Group (MFG) is a bespoke team within GroupM made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by EssenceMediacom and other constituent parts of GroupM around the world.
About EssenceMediacom:
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth.
About the role / Some of the things we’d like you to do:
Develop further Essence’s work with Google around making Brand planning more data-led in terms of channels and creative used so that more elements of every campaign achieve brand success KPIs
Build on work already done in the area of automated Brand campaign governance so that the process from weekly reports and post campaign analysis can be more easily accessible and actionable
Challenge Google’s current approach to some of marketing’s biggest challenges such as DEI in media, understanding influencer marketing, creating a data driven POE framework, innovating for success within the evolving social and video ecosystems, etc.
Take Essence's approach to Brand Planning and make it a modularised set if products that can be marketed by Essence and through Google's ad sales team to help enhance other advertisers use of the Google's Stack.
About yourself / Requirements:
7+ years experience in an agency environment
Extensive knowledge of the Google Marketing Stack: SA360, DV360, UAC, GDN and YouTube
A proven track record in defining brand media strategies and plans, and leading media teams for large international clients
Deep brand marketing expertise
Proven success in media planning process design, implementation and enhancement
Powerful POV on planning and measurement tools (GWI, TGI, Campaign Manager, MOAT etc)
Very strong client relationship skills
Effective and engaging written communication, presentation, influencing and negotiation skills
Ability to make decisions and resolve problems quickly and effectively
Passionate about digital and data, and well versed on the latest industry trends and news
What you can expect from us:You get to work on super fun, global, iconic brands Entrepreneurial culture Fun on the job, with an extremely motivated team. You will operate in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology. You will join a world class team committed to establishing a new high water mark in the media industry. We are committed to the growth of our people as a means to unleash the potential of Google’s business. We are invested in whole-person wellbeing, values and behaviours that reflect our mission and purpose, and providing the tools and systems needed to do the best work of your career. This is a team empowered by limitless possibilities. We challenge conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability. You are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. This is a place for you to grow your career and expand your horizons. We are committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
Apply now and send your CV via the link
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