Assistant Brand Manager

Assistant Brand Manager – OTCOpella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Benefits Hybrid working: 3 days onsite / 2 days WFH Endless development opportunities High growth OTC portfolio About the Job The Assistant Brand Manager – OTC is responsible for a significant contribution to the OTC portfolio through delivery via product and promotional innovation to consumers, launches, go-to-market, packaging, claims and promotions. You will be a project champion who can influence cross-functional stakeholders to ensure flawless execution. You will participate in the development, implementation and post-analysis of marketing programs, whilst consulting with key internal and external customers as required. Main Responsibilities Successful implementation of brand strategies through appropriate elements of the promotional mix. Contributing to the annual growth planning process. Interpret brand performance data, identify and prioritise strategies and actions to better deliver brand positioning and improve brand performance. Research and analyse market trends, customer behaviour, and competitor activities to develop insights and strategies for brand activation initiatives. Utilise consumer insights to write effective communication briefs. Help support digital strategic implementation working closely with the digital team to develop a clear content strategy that meets the brand's online marketing objectives. Play a key role in developing localised campaigns, liaising with Legal and Reg teams for approval and Media & Digital for execution with agencies. Design and execute innovative activation plans that leverage presence at POS, digital & social media, and other channels. Help lead the design of go-to-market programs to ensure achievement of objectives around brand activation and digital presence. Management of A&P budget and approval governance process. Work collaboratively alongside the cross-functional brand team (innovation, regulatory affairs, shopper, sales, finance and other Commercial Business Units) to identify risk and opportunities for the brand. Liaise with global and regional marketing teams (as required within role) to deliver breakthrough activations across advertising, communications, product experiences, and co-marketing efforts. Manage relations with advertising and other external agencies. Optimise brand investment opportunities through Return on Investment (ROI) analysis and successful management of Advertising and Promotion budget. Ensure all business and promotional activities comply with relevant acts, legal demands and ethical standards, including ASMI and Opella code of conduct. About Youh3> Minimum 2 years brand marketing experience within FMCG / FMC / CH or pharmaceutical preferred. Well-developed financial acumen – understand financial principles and be comfortable to help manage a budget. Demonstrate effective application of market research principles, techniques and data. Marketing management experience with ability to trade off the most effective mix of touch points to achieve communications objectives. Implement complex marketing programs; managing multiple priorities as needed, on time and to budget. Project champion who can lead all relevant parties in flawless execution. Excellent planning, time management and presentation skills. Autonomy and ability to balance long-term strategic priorities with short-term business needs, team spirit, persuasion, and influence, highly collaborative with all cross-functional partners, flexibility to adapt to the ever-changing business environment. Why us? At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day. Join us on our mission. Health. In your hands. #J- #J-18808-Ljbffr