Marketing Strategist

Guerrilla is a full-service digital agency based on the Gold Coast. As a collection of passionate professionals, we fuel our mastery with empathy, guiding clients towards achieving tangible results through exceptional experiences. Put simply — we connect people and brands. Now, we’re looking for an insight-driven Marketing Strategist to deliver results and growth for the agency and our clients. About the role As the Marketing Strategist at Guerrilla, you provide a vital link between paid media, content, and clients’ overarching business and marketing strategies. Your role involves comprehending client priorities, defining campaign activities and content, and harmonising the two to drive enhanced outcomes and efficiencies. Moreover, this role leads campaign strategy development, collaborating with cross‑functional teams to integrate key elements, including audiences, channels, creative considerations, and budgets. You will actively participate in content strategy development, aligning business objectives and brand strategy with organic content across various client-owned channels. Your insights drive the integration of content within campaigns to maximise reach, awareness and engagement. As a strategic lead, you’ll work alongside the agency’s Directors to ensure that the strategies and advice provided to Guerrilla’s clients align across marketing, brand and digital. In this role, you will also provide guidance to other agency departments, particularly the Client Service team. About you With 8+ years of experience, you’re a seasoned marketing professional who possesses a comprehensive understanding of diverse marketing domains such as digital, branding, creative, media, and content. Your proficiency in grasping fundamental business aspects including strategic objectives, audiences, products, and revenue streams empowers you to develop effective marketing strategies that deliver substantial value and results. You are a natural communicator who builds strong rapport and you come to this role with a robust network that can be leveraged for the agency’s business development. You can also provide high-level recommendations for any new business requests, enquiries or relationships as needed. You have extensive knowledge in paid media, traditional media, social platforms and content and have demonstrated experience working with a variety of brands and industries across DTC, B2C and B2B. You also have experience working on conversion rate optimisation initiatives, email marketing campaigns, and understand the creative production process. About us Yes, we partner with amazing clients. But our biggest victory is our unique, friendly team. Packed full of industry professionals from across the world, they’re a wonderful mix of personalities, cultures, languages, food preferences and, of course, specialisms. It’s exactly what we need, as every day brings unique challenges. But that’s what we thrive on. On top of a competitive salary, a positive culture and an unbeatable coastal lifestyle, we also offer day-to-day perks, social events, and free local parking. If cycling’s more your thing, secure storage and on-site showers are available. And for the surfers, we’ll even give your board a safe place to stay. Other perks Possibility for this role to be part-time if more flexibility is desired Optional Work From Home Wednesdays each week and additional time flexibility options Spacious open-plan studio environment within walking distance of beautiful Burleigh Heads Friday team drinks and nibbles Bi-annual team social events Personal development programs and events Italian espresso machine and fresh coffee beans Performance reviews and development plans for career progression Professional development budget to help you maintain and expand your knowledge and skills A friendly, supportive and diverse team surrounding you A Dog-friendly office To learn more about Guerrilla, visit Note : This is a full-time, 1-year maximum-term contract. Guerrilla is an equal opportunity employer and we encourage all applications. We are committed to hiring a diverse workforce and sustaining an inclusive work environment. Guerrilla acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples. #J-18808-Ljbffr