Partnerships Marketing Manager

Join to apply for the Partnerships Marketing Manager role at EVT - Entertainment | Ventures | Travel . Being a part of EVT means believing in changing the game. No one wants ordinary. If you’re seeking to help shape wow‑factor moments, you’ve come to the right place. About EVT: As market‑leading experience creators, we bring to life some of the best‑known brands and properties in entertainment, ventures and travel. Our portfolio includes over 140 entertainment experiences like Event Cinemas and Moonlight Cinemas, 150 award‑winning restaurants and bars, and 80+ hotels, including QT, Rydges, Atura, LyLo, Independent Collection by EVT and Thredbo. Our ventures include a ~$2.3B property portfolio and hotel management. About the Role: The Partnerships Marketing Manager is responsible for attracting and converting new customers to EVT. Leveraging existing and sourcing new partnership customer databases to expand EVT’s share of wallet, the role identifies new customers, works in consultation with divisional marketing leads to form solutions to win new customers and re‑engage inactive customers. By combining customer insight and data‑driven marketing the role ensures EVT turns partner audience access into measurable commercial outcomes. Finding New Customers Identify and convert opportunities with existing partners to grow new customers. Identify new partners to expand the opportunity to connect with new customers and convert these opportunities into commercial outcomes. Continuously test and optimise offers and messaging to improve conversion rates and report on metrics to Operational Marketing leaders. Ensure all partner database use and campaign activity complies with relevant data privacy, consent, and compliance frameworks, building trust with both customers and partners. Product & Campaign Design Work with divisional marketing managers to co‑design offers and experiences that expand EVT’s share of wallet by converting partner audiences into new customers, while also re‑engaging inactive users. Ensure all initiatives directly support divisional growth priorities and customer acquisition goals, while maintaining alignment with enterprise‑level objectives. Balance customer appeal with commercial viability, brand alignment, and operational feasibility. Campaign Activation & Execution Develop a group wide plan and rolling 3 month plan outlining every opportunity to market to new customers across all existing partner channels. Develop joint go‑to‑market plans with partner marketing teams, ensuring strong creative, clear messaging, and low to no cost distribution. Coordinate execution across partner and EVT channels, including digital, loyalty, and on‑site platforms. Deliver simple and compelling customer journeys that drive uptake and repeat engagement. Collaboration & Stakeholder Engagement Build strong, trusted relationships with partners to unlock ongoing marketing opportunities. Act as the connector between the external partner and EVT divisions. Work with divisional marketing managers to ensure campaigns align with divisional growth priorities and operational capacity. Performance Measurement Accountable for new customer reporting and conversion, demonstrating the value created to each division. Define KPIs for each campaign, focused on customer acquisition, conversion, and incremental revenue. Track and analyse performance, providing actionable insights to divisional and group stakeholders. Share learnings and develop playbooks to improve speed‑to‑market and campaign impact. Continuous Improvement Explore innovative partnership models. Champion a test‑and‑learn, data‑led approach to consistently lift campaign ROI. Skills & Experience Demonstrated expertise in partnership marketing, loyalty programmes, or customer acquisition campaigns. Strong skills in data analytics, customer segmentation, and campaign measurement. Ability to interpret data to inform campaign design and optimise ROI. Proficiency in using CRM systems and marketing analytics tools to leverage customer data and measure ROI. Familiarity with privacy regulations and compliance requirements for data‑sharing and marketing. Benefits & Perks Incredible team member discounts from your first day on‑the‑job. 50% off stays at EVT hotels – Rydges, QT, Atura, Lylo and more. $2 movie tickets, plus Moonlight, Gold Class, Candy Bar discounts and more. Awesome winter and summer savings and discounts at Thredbo. Rapidcareer growth opportunities through our EVT network. Local community involvement, volunteering and charitable giving. Australia and NZ’s largest and most diverse experiences company. Join EVT and become an experience creator, opportunity taker, the ultimate Daymaker. Join and make a positive impact on our people, communities, and environment every day. #J-18808-Ljbffr