Chief Marketing Officer

OFX is a leading financial operations company providing businesses and accounting firms with real‑time financial control and visibility to do business anywhere in the world. With an innovative platform and 24/7 human support, OFX automates and simplifies cross‑border payments, reduces risk and eliminates routine operational tasks. We offer global business accounts, payments to 180 countries in 30+ currencies, currency risk management, corporate cards with spend management, bill payments, vendor management and integrations with popular accounting and HRIS software. About the role The Chief Marketing Officer (CMO) is a pivotal, executive‑level role responsible for all aspects of global marketing. Reporting directly to the Chief Growth Officer (CGO), you will build a scalable, high‑performing marketing function that drives measurable revenue growth, enhances brand equity and deeply engages our customer base. This role requires a proven SMB‑focused, B2B SaaS and payments marketing leader with a successful track record leading global teams and operating as a core member of an Executive Leadership Team. The position is based in Sydney, Australia or San Francisco, California, and some flexibility on hours and global travel is expected. What you’ll do Executive Leadership & Strategy Contribute to overall company strategy, planning and goal‑setting as a member of the Executive Leadership Team. Define the global marketing strategy and roadmap, fostering a high‑performance, data‑driven culture. Own the global marketing budget and P&L, ensuring optimal resource allocation to maximize ROI and team development. Demand Generation & Revenue Growth Design, implement and optimise a robust, scalable demand generation engine across all channels (digital, social, paid media, SEO/GEO, ABM) to consistently deliver high‑quality, sales‑ready leads. Manage global website strategy, delivery and optimisation for acquisition and engagement. Drive accountability for key marketing metrics (MQLs, SQOs, CAC, Payback) and continually optimise conversion rates through the funnel. Product, Content and Brand Marketing Ensure clear, compelling value propositions and messaging for platform solutions, products, features and target segments. Drive deep market, competitor and customer understanding to inform product development, positioning and GTM strategies. Lead ongoing creation of valuable content to attract, engage and educate the target audience. Arm sales teams with the content they need to succeed. Elevate the global brand presence and reputation of the company, ensuring consistent messaging across all touchpoints. Customer Marketing Develop and execute strategies for customer marketing focused on expansion and retention. Collaborate with Product Marketing to educate customers on new features, best practices and use cases. Design and implement customer referral programs that incentivise new business. Marketing Operations Design and oversee campaigns and analytics to ensure data integrity and provide clear reporting. Build automated programs (e.g., nurture journeys). Develop, document and enforce standardised processes and SLAs for campaign execution. Manage technical set‑up, QA and execution of marketing campaigns (emails, landing pages, forms). Enhance the value of the core CRM and Marketing Automation platform (Salesforce). Field Marketing Localise global campaigns based on market archetypes and product availability. Build and execute a global event strategy and activate select marketing partnerships. Lead external communication strategy to drive awareness of the company’s capabilities. Manage presence and performance on third‑party review sites and solicit positive reviews. Qualifications 10+ years of progressive marketing leadership experience, with at least 3+ years as a CMO or VP of Marketing in a high‑growth B2B SaaS company. Mandatory experience in the payments or FinTech space, ideally serving the SMB segment. Proven track record of building and scaling a globally dispersed marketing team. Demonstrated leadership and people‑management skills, fostering engaged, collaborative and innovative teams. Deep expertise across Demand Generation, Product Marketing, Customer Marketing and Communications. Exceptional analytical skills and a strong commitment to data‑driven decision‑making and ROI optimisation. Demonstrated ability to operate successfully as a contributing member of an Executive Leadership Team. Excellent communication, presentation and interpersonal skills, with the ability to influence stakeholders at all levels. What it’s like working at OFX We’re OFXers because we want to make a difference. We see challenges as opportunities and we’re not afraid to roll up our sleeves to get stuff done. We’re committed to making things easier for our clients, pushing boundaries and continuing to move with the times so that we can continue to inspire confidence every day and through every transaction. We operate as one team, cross‑functionally and globally, to drive outcomes that deliver excellence for our customers. We’re curious self‑stanners who love learning and sharing knowledge with others. We embrace change and use our initiative and resilience to overcome challenges. Always keep learning. We offer a wide range of learning and career development opportunities to help every OFXer build their capacity and career, with leadership training, secondments, internal mobility and access to a large library of online learning. Make a difference. Through our Make a Difference program, we encourage OFXers to give back to causes and communities that are important to them. Reward and recognition. We recognise a job well done through a range of global and regional channels and awards. Show our social side. Our Good Vibes employee‑led committees organize events to keep employees engaged inside and outside the office. Benefits that mean something. We offer health insurance, primary and secondary gender‑neutral carer parental leave (16 weeks) or birthday leave, and other supportive benefits. A great work environment. Enjoy work‑life balance and flexibility with our hybrid work model, in an inclusive, diverse and non‑hierarchal culture. At OFX, we are committed to fostering a diverse, inclusive and accessible workplace where we value, respect and encourage our people to be their authentic selves. If you require accommodation for any portion of the recruitment and hiring process, please email us at We encourage you to apply if this role aligns with your career aspirations. #J-18808-Ljbffr