Head of Growth Marketing

vor 3 Wochen

Perth, Österreich Influx Inc Vollzeit
Influx is the global leader in ‘Support as a Service,’ elastic, pay-as-you-go support teams. Companies like Linktree, Asana Rebel and Casely work with Influx to make their support teams fast, flexible and scalable.We’re disrupting the $250B+ BPO industry with our global workforce, available in a flexible, month to month format. We’ve built our own suite of custom software to empower our teams to deliver exceptional services in a flexible format, perfect for high-growth businesses.Our roots are in Melbourne - our founding team is here - but we also have key executives based all around the world, including the US, Jamaica, Brazil, Indonesia and Kenya.This role reports to the Chief Growth Officer, also based in Melbourne, with the expectation that you’ll work from our work space in Cremorne 4 days per week. We have a 10-person office at The Commons.About this role:This person is responsible for distribution.We need to continuously improve our go-to-market focus and execution to bring in the next cohort of exceptional clients.This is a hands-on executive role. We’re looking for someone with 10+ years of digital, product marketing and leadership experience, especially with paid media platforms in a performance marketing context, who’s fine doing contributional work themselves. They’ll initially manage a small team, mostly based offshore, with the opportunity to expand the team as needed.Success in this role is building best-in-class digital marketing foundations - reporting, messaging, lead experience, campaigns, assets - that drive long term value of the business.Notable responsibilities:Own the paid media strategy, planning and budgeting processContinuously invent, launch and improve campaigns and lead experienceLaunch new creative and messaging weeklyIdentify gaps in the funnel, troubleshoot and fixCreate visibility into all funnel activity from all distribution channelsCreate visibility into which campaigns and assets perform the bestDefine payback period on paid media spend, by channelWork with engineers to connect marketing data with in-house reportingGenerate business outcomes via your teamDevelop skills for all people in your teamRequired experience:10+ years go-to-market experience for a digital brand5+ years people management experience5+ years performance marketing experienceProven executive experience in a highly novel environmentProven experience developing talentProven experience rapidly systemizingExceptional writer/communicatorThe first two conversations will be with a recruiter then Chief Growth Officer to learn a bit more about our business and to get a feel for the role.If interested after that, there will be a series of conversations with key executives.The final round is a test - complete a short project, then present to the hiring committee.

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