Digital Specialist | Programmatic + Paid Social
Vor 6 Tagen
Digital Specialist | Programmatic + Paid Social Founder @ Touch of Talent | Digital Marketing Recruiter for Melbourne~ Author at “Secrets of a Recruiter” The Opportunity The role is for a full-service Advertising agency that specialises in high-velocity retail brands. The kind where campaigns go live in days, not weeks, and where media spend directly translates to tills ringing. They are a close-knit team of 60 where decisions happen fast, and bureaucracy doesn't slow you down. You’ll manage a multi-million annual media budget across Programmatic and Paid Social , with genuine ownership over strategy, execution, and optimisation. This isn’t typical agency work. You’ll see your campaigns online, on TV, in stores and across every major digital platform, driving real sales for a client that moves fast and invests heavily in performance media. This role combines hands‑on campaign management with strategic innovation. You’ll explore new approaches to media quality, test emerging formats, and help define best practices across the business. What You’ll Do Manage Paid Social campaigns end‑to‑end on Meta, TikTok, Snapchat, and Pinterest, including planning, implementation, optimisation, and reporting Plan, activate, and optimise Programmatic campaigns across OOH, Audio (including podcasts), Video (YouTube + High Impact), and Display via DV360 and The Trade Desk. Build and maintain direct partnerships with media vendors, including briefing partners, reviewing proposals, negotiating rates, and managing SSP curation deals Optimise campaigns through audience curation, placement refinement, and media quality monitoring in collaboration with our audience and analytics partners Drive product development and capability growth by testing new strategies, analysing omnichannel reach overlap and incrementality, and establishing emerging best practices What we are looking for You have 1–3 years of managing Programmatic or Paid Social campaigns in an agency environment. You're fluent in Meta Ads Manager and have run campaigns on TikTok, Snapchat, or Pinterest You understand direct media buying, including partner negotiations, proposal evaluation, and relationship management You're comfortable with GA4, conversion tracking, media quality frameworks, and cross‑channel attribution analysis You're energised by experimentation, whether that's A/B testing bid strategies or exploring new programmatic inventory sources What's in It for You Clear & structured pathway to Digital Manager roles (70% of the team promoted internally) Annual training budget for certifications, courses, and conferences Work on a $10M annual budget across Digital with genuine strategic input. Gain rare full‑funnel experience working across both disciplines in one role Hands‑on with DV360, The Trade Desk, Meta, TikTok, Snapchat, Pinterest, and GA4 Beta access and early testing opportunities with global platform partners Hybrid flexibility for balance and focus + free gym membership. Employee discounts at 40+ top Australian retailers Leadership that still runs campaigns and celebrates shared success Team of 10 that values curiosity, collaboration, and measurable impact Strict 5:30 pm finish policy Seniority level Mid‑Senior level Employment type Full‑time Job function Advertising and Marketing Industries Advertising Services and Marketing Services #J-18808-Ljbffr
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Mid-Senior Digital Ads Specialist: Programmatic
Vor 6 Tagen
City of Melbourne, Österreich Touch of Talent VollzeitA prominent advertising agency in Melbourne seeks a Digital Specialist to manage a multi-million annual media budget. This unique role involves hands-on campaign management across Programmatic and Paid Social platforms, including Meta, TikTok, and Snapchat. The ideal candidate will have 1–3 years of relevant experience and will thrive in a fast-paced...
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