Product Design Lead – AI Assistant

Overview Product Design Lead – AI Assistant & Conversational UX (Bangkok - Based, Relocation Provided) at Agoda. This role focuses on building AI-powered, conversational travel experiences and leading a small design team. The Role We’re looking for a Product Design Lead to join our AI Assistant team and shape the future of conversational travel experiences. This hybrid role blends hands-on product design with light team leadership, managing a small group of 2–3 designers. You’ll lead the UX strategy for AI-powered interactions like smart chat, trip planning, support automation, and contextual travel recommendations. You’ll also mentor designers, collaborate closely with product and engineering, and help evolve our design culture across the organisation. What You’ll Do Lead the end-to-end design of AI and chat-based experiences across web and app. Translate complex AI capabilities into clear, helpful user flows and intuitive interfaces. Create prototypes and flows that balance clarity, trust, and speed for our users. Drive UX and visual design quality within your scope, while aligning with Agoda’s broader vision. Partner with Design Leadership, Product managers, Engineers, Researchers, Analysts and Content designers to shape what we build and how we build it. Use data-driven insights, research, and industry best practices to align on design direction. Leadership & People Manage and mentor a small team of 2–3 designers, focusing on growth and creativity. Provide regular feedback, run critiques, and support career development. Help scale design culture, systems, and quality through org-wide design initiatives. Act as a thought partner to senior stakeholders across Product, Data Science, and Engineering. What You’ll Bring 7+ years of experience in product or interaction design, with proven hands-on craft. Experience designing for conversational interfaces, chatbots, or AI-powered systems. A strong portfolio showing user-centered thinking and high-quality execution. Ability to simplify complexity through clear information architecture and interaction flows. Experience leading design discussions and collaborating cross-functionally. Mentorship or light people management experience is a plus. Familiarity with LLMs, natural language UX, or multimodal interactions is a bonus. A data-informed mindset with experience using research, analytics, and best practices to guide design decisions and validate ideas with cross-functional teams. Bonus Points Background in voice UX, multimodal interfaces, or customer support tools Experience with localisation and designing for multilingual audiences Familiarity with personalisation engines or recommendation systems Prior experience in travel, e-commerce, or large-scale B2C platforms Why This Role This is a rare chance to combine craft leadership and small-team management in a high-impact AI product area. You’ll influence the direction of a new travel paradigm and shape the conversational layer that connects users to Agoda’s ecosystem, from search to support to inspiration. Join us to help build the next generation of AI-powered travel experiences. Locations mentioned include Bangkok with relocation provided. Equal Opportunity Employer At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. Disclaimer We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee. #J-18808-Ljbffr