eCommerce Specialist

Join to apply for the eCommerce Specialist - Accent Brands role at Accent Group Limited Join to apply for the eCommerce Specialist - Accent Brands role at Accent Group Limited Get AI-powered advice on this job and more exclusive features. Join one of Australia and New Zealand’s most customer‑centric retail groups – Accent Group. With over 900 stores, 34 iconic brands (including HOKA, Skechers, Dr. Martens, Platypus, Hype DC, Stylerunner, Nude Lucy, The Athletes Foot, Sports Direct, Glue Store and Vans), and 30+ online platforms, we’re not just selling shoes – we’re shaping the future of retail. At Accent Group, we’re driven by innovation, passionate about people, and serious about creating standout career opportunities. Whether you’re starting your retail journey or looking to grow into leadership, you’ll be part of a culture that values individuality, rewards performance, and empowers you to make your mark (in your kicks of course). About the Role As an eCommerce Specialist for Accent Brands, you’ll own the technical and operational performance of multiple brand sites across Accent Group’s portfolio. You’ll support new site builds and the ongoing trade and eCommerce performance of our sites. This is a role for someone who thrives on solving problems, implementing digital best practice, and delivering measurable business impact. You'll be part of a fast‑paced, digitally led team responsible for delivering seamless online experiences across our growing portfolio, including Vans, Timberland, HOKA, UGG, Merrell, and Saucony – with Lacoste coming into early 2026. The role supports day‑to‑day eCommerce operations of our brand websites, working closely with D2C teams across multiple brands to ensure products, content, and campaigns are delivered on time and to a high standard. From uploading new collections to optimising product pages and briefing creative, you’ll help bring the digital shopfront to life as our digital brand custodian. Website Content & Product Management Maintain and optimise product listings across multiple brand websites, ensuring accuracy in pricing, imagery, descriptions, and categorisation to deliver an exceptional online experience. Lead the execution of seasonal product launches, campaigns, and new collections, aligning with brand, merchandising, and trading calendars. Monitor and maintain product availability, collaborating with Planning and Merchandise teams to ensure data accuracy, correct launch sequencing, and optimal stock visibility online. Develop and manage creative briefs for key trading and marketing initiatives, covering performance channels, CRM, and site activations, ensuring all touchpoints are consistent and conversion‑focused. Build and deploy high‑performing content and product landing pages that support key campaigns, promotions, and seasonal launches with precision and timeliness. Oversee and support the eCommerce Coordinator, validating priorities and workflows to ensure all product data is enriched accurately, aligned to brand guidelines, and optimised for SEO and CX best practice. Brief internal and external stakeholders (agencies, SEO, SEM, and creative partners) to deliver site optimisations and content that drive measurable improvements in conversion and engagement. Audit, maintain, and continually optimise the site experience based on customer behaviour data, improving search performance, landing page UX, and navigation structure. Own and manage the product hierarchy and categorisation, ensuring logical site taxonomy, attribute tagging, and SEO alignment to maximise discoverability and user experience. Campaign & Promotion Execution Assist in briefing and coordinating assets for online campaigns, homepage updates, and promotional banners. Set up & QA promotional offers, site banners, and campaign landing pages to ensure correct and timely execution. Collaborate internal Merchandise Teams to optimise stock levels, ensuring product availability aligns with sales forecasts and profit objectives – provide insights on previous events and product performance. Ensure that campaigns, pricing strategies, and promotions are implemented accurately and within established deadlines. Oversee the setup and removal of promotional content on the website, maintaining consistency and relevance. Align Online and In‑Store Promotions: Coordinate with relevant teams to ensure that online promotions are synchronised with in‑store activities, providing a cohesive customer experience. CRO, CRM and UX/UI Conduct regular site audits to ensure a seamless customer experience, flagging any errors or opportunities for improvement, supporting internal CX team inquiries in a timely manner. Optimise product categorisation, search functionality, and navigation based on user behaviour and trading priorities. Lead and support A/B testing and UX improvement initiatives, partnering with key stakeholders to validate hypotheses and drive measurable conversion uplift. Leverage GA4 and other analytics tools to identify friction points and opportunities for optimisation, prioritising initiatives based on effort vs. reward and predicted uplift. Participate in User Acceptance Testing (UAT) and development testing to ensure new features and releases meet functionality and performance standards. Continuously refine and optimise site tools to enhance features such as review systems, sizing guides, and on‑site search & merch. Familiarity with A/B testing frameworks, CRO methodologies, and predictive modelling within Customer Data Platforms (CDPs) is highly regarded. Demonstrated understanding of CRO best practices and the ability to execute experiments that deliver incremental revenue. Reporting & Performance Tracking Own weekly and monthly reporting across key eCommerce KPIs — including traffic, conversion, sales, and product performance — ensuring accuracy, consistency, and actionable insights. Develop and maintain performance dashboards (e.g. GA4, Looker Studio, Excel) to track trading metrics, identify anomalies, and surface emerging trends. Provide commentary and recommendations that inform trading decisions, promotional planning, and optimisation opportunities across brand sites. Conduct ad hoc analysis to support commercial initiatives, campaign reviews, and UX improvement projects, translating data into clear, outcome‑focused insights. Monitor and interpret key website performance indicators, such as traffic sources, funnel performance, on‑site search, and conversion behaviour — proactively recommending improvements to drive revenue and customer engagement. Partner cross‑functionally with digital, marketing, and merchandising teams to ensure analytics, tagging, and reporting frameworks are accurate and aligned to business goals. Technical Competencies Required eCommerce Platforms: Shopify, Magento, or Salesforce Commerce Cloud – super user experience required on eCommerce platforms. Analytics: GA4, Looker Studio, Hotjar, or equivalent. CRM: Klaviyo or equivalent platform experience in flows and campaign management. CRO: Understanding of A/B testing methodologies to deliver incremental sales improvements. Basic understanding of HTML/CSS and API integrations. Proficient in Excel, PowerPoint, Outlook, and Word, with strong analytical and reporting skills. To Succeed in This Role 3–5 years’ eCommerce experience in retail or digital brand management. Hands‑on experience with leading platforms (Shopify Plus, Salesforce Commerce Cloud, Magento) and integrated marketing/analytics tools (GA4, Tag Manager, Data Studio, Bloomreach, Looker Studio, Klaviyo or equivalent). Strong organisational and project coordination skills, with the ability to manage multiple deadlines and stakeholders. Detail‑oriented with a passion for digital accuracy, product presentation, and content quality. Knowledge of HTML/CSS, SEO fundamentals, and site tagging best practices, QA/UAT processes, debugging, and CMS automation. Familiarity with eCommerce platforms (e.g., Shopify, Salesforce Commerce Cloud, Magento) and content management systems. Confident communicator, able to collaborate across teams and clearly brief requirements to creative and technical stakeholders. Proficient in Excel, PowerPoint, Outlook, and Word, with strong analytical and reporting skills. Troubleshoot technical issues and liaise with internal dev teams or vendors to ensure uptime, speed, and data accuracy. Proactive, solutions‑focused, and comfortable working in a fast‑paced, multi‑brand environment. At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive to create an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges and pays respect to the Traditional Owners and ongoing custodians of the land: the Aboriginal and Torres Strait Islander and Māori people. #J-18808-Ljbffr