Ecommerce + Digital Marketing Manager

Overview We’re not just a fashion brand… we’re a movement celebrating individuality, creativity, and unapologetic self-expression. We are a 40‑strong team with a global following and a portfolio of collaborations with Pokémon, Netflix, Disney, Warner Bros, and Nintendo. As our Ecommerce & Digital Marketing Manager , you’ll own the digital shopfront and everything that drives its success, from sales and conversion to storytelling and user experience. Your mission: make blackmilkclothing.com the kind of digital boutique no one wants to leave. Every click should feel like the brand… immersive, inspiring, and instantly shoppable. And for part of 2026, you’ll also step into a digital marketing maternity leave cover , keeping our paid and email engines converting. Think full‑funnel activities across campaign, EDM, paid channels with creative testing, and agency collaboration to hit every channel target. We migrated to Shopify in October last year, so “website rebuild” won’t be on your 2026 bingo card. Responsibilities Curate and evolve the online shopping experience through smart merchandising, intuitive navigation, and timely content updates that match every product drop and seasonal moment. Dive into the data and surface insights that lead to actionable optimisations. Collaborate with external partners and our Product team to roll out merchandising and trading tactics that boost performance. Spot opportunities for clever cross‑sells and dynamic product pairings that encourage excess purchase. Manage email campaigns and paid media during maternity leave coverage, from planning and audience segmentation to reporting and creative optimisation. Continuously identify ways to level up—whether through tech, tools, or tactics that smooth the customer journey. Qualifications Savvy ecommerce storyteller who turns clicks into loyal customers. Obsessed with CRO and data‑driven marketing. Strong grounding in email marketing platforms and paid media (Meta, Google Ads, etc.). Balances analytics with creativity to craft seamless, engaging online experiences. Thrives in cross‑team collaboration, bringing fresh, actionable ideas. Solid ecommerce experience within a fashion or lifestyle brand. Comfortable juggling multiple projects while keeping the customer experience front and centre. Preferred Experience At least a year of experience with Shopify. Familiarity with email marketing tools such as Klaviyo and paid ad platforms. Comfortable with HTML and CSS. Bonus: knowledge of Google Analytics and data dashboards. What to Expect We’re proud to be a Circle Back Initiative employer. During the hiring process, we promise to respond to every application within one week. While we can’t provide feedback at the application‑only stage, anyone who progresses to an interview receives honest, detailed feedback. Our interview process is straightforward, with no more than two interviews total. How to Apply Want to explore the role further? Hit that apply button and send over your resume We’ll start screening and interviewing as soon as we spot suitable candidates, so don’t wait to submit your application Or feel free to reach out to our Head of People on LinkedIn – Emily Marshall. EEO Statement At BlackMilk, every person is welcome. Whatever your identity, sexuality, gender, race, or nationality may be, we are inclusive for all and celebrate each other’s individuality. BlackMilk Clothing acknowledges the Turrbal and Jagera peoples (Meanjin/Brisbane) as the Traditional Custodians of the land on which our Australian business is located. We pay our respects to the Elders past, present and emerging. Seniority Level Entry level Employment Type Full‑time Job Function Marketing and Sales Industries Retail Apparel and Fashion #J-18808-Ljbffr