Product Marketing Manager – Fire TV GTM

Do you want to work in a role where you are encouraged to build and have the autonomy to push boundaries? Are you excited about driving growth through innovative marketing approaches while also improving product experience and seeing the immediate impact of your work? We are looking for a customer-obsessed, analytical and results-oriented Product Marketing Manager to lead a diverse range of go-to-market initiatives in support of Fire TV product launches, product experience optimisation, and on-device marketing in ANZ. This role combines strategic GTM leadership with hands-on product experience management and creative marketing execution. With deep consumer and product marketing experience, you will have a demonstrated ability to translate customer needs into business requirements and drive complex projects to completion. You must be comfortable dealing with ambiguity, have strong ownership, and excel at working across global teams. Experience with metric-based decision making and A/B testing is essential. You will operate at both strategic and tactical levels, from launch planning to hands-on implementation of major initiatives. This role requires seamless collaboration with Sales, Marketing, Product Management, Business Intelligence, and Legal teams. You will take ownership and help foster a high-energy, high-performance culture. This role can be based in Sydney or Melbourne. Key job responsibilities Lead go-to-market strategy and implementation for Fire TV products in ANZ, from evaluating product concepts, developing business cases and reviewing investment plans with Amazon Devices leadership. Architect the local launch strategy, leading the cross‑functional team to deliver a seamless, successful product launch across marketing, onsite CX, distribution channels, and more. Own content localization and packaging strategies. Drive business reporting and goal tracking across all platforms. Optimize on‑device customer experience through experimentation and local new feature testing. Develop and execute A/B tests to enhance customer experience. Execute seasonal campaign strategies and create compelling content for tentpole events. Manage strategic content row placement and optimization. Drive engagement through innovative on‑device marketing initiatives. About the team Join the team that launched Amazon Echo, Fire TV and Kindle Devices in Australia It is truly Day‑1 in our journey in ANZ. We’re working hard, having fun, and making history. 6+ years of professional non‑internship marketing experience. Experience using data and metrics to drive improvements. Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables). Experience building, executing and scaling cross‑functional programs or marketing campaigns from concept to completion. Experience managing and measuring marketing performance in various channels. Experience presenting ideas to various levels of an organization to gain support for initiatives. Experience with product experience optimisation and testing. Background in digital marketing and content strategy. Acknowledgement of country:In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. IDE statement:Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. #J-18808-Ljbffr