Head of Marketing, Retail Products

Head of Marketing, Retail Products Department: AR Marketing Division: Australia Retail Location: Melbourne About Us At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers. About the Role The Head of Marketing, Retail Products is a pivotal senior leadership role with a transformative mandate: to set the vision, strategy, and execution for all marketing activities across the Retail Products portfolio, including Deposits, Payments, and Unsecured Lending. This is a high-impact opportunity for a seasoned leader who will: Inspire, develop, and lead a high-performing team of marketing professionals. Foster a culture of innovation, collaboration, and commercial excellence. Design and deliver marketing strategies that drive customer acquisition, engagement, and portfolio growth, aligned with ANZ’s broader ambitions. You’ll act as the primary conduit between Retail Products, the broader marketing function, and cross-functional teams—ensuring compelling customer propositions and commercial outcomes. A critical focus will be leading marketing’s contribution to Single Customer Front End (SCFE)—ANZ’s unified digital platform—championing external messaging and positioning to deliver a seamless, personalized experience for every customer. Banking is changing and we’re changing with it, giving our people great opportunities to try new things, learn and grow. Whatever your role at ANZ, you’ll be building your future, while helping to build ours. Role Type: Permanent full-time Role Location: Melbourne What will your day look like? As the Head of Marketing, Retail Products, you will: Develop and execute marketing strategies and propositions informed by real-time insights and customer data. Drive portfolio and product strategy, including commercial benefit analysis. Own and manage the marketing budget for effectiveness and efficiency. Lead marketing’s contribution to SCFE adoption and engagement. Inspire and coach a diverse team, fostering inclusion and high performance. Represent marketing at senior leadership forums and influence executive stakeholders. What will you bring? To grow and be successful in this role, you will ideally bring the following: Leadership & Strategic Vision: Proven experience leading large, complex programs and delivering transformative outcomes. Change Management Expertise: Ability to navigate and lead through complex transitions. Commercial Acumen: Strong understanding of business performance and strategic financial decision-making. Collaboration & Communication: Exceptional stakeholder management and influencing skills. Critical Thinking: Comfort with ambiguity and solving adaptive challenges. Experience leading marketing teams in regulated environments. Experience in Product or Segment Marketing within Financial Services. Qualifications in Marketing, Business Administration, Strategy, or related discipline. So why join us? From the moment you join ANZ, you'll be doing meaningful work that will shape a world where people and communities thrive. But it's not just our customers who'll feel your impact. You'll feel it too. Because at ANZ, you'll have the resources, opportunities, and support you need to take the next big step in your career. We're a diverse bunch at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more. At ANZ, you'll be part of an organisation where the different backgrounds, perspectives and life experiences of our people are celebrated. That's because we're committed to building a workplace that reflects the diversity of the communities we serve. We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you're a candidate with a disability or access requirement, and have an enquiry about the support provided, please let us know on your application or visit ANZ Accessibility and Inclusion Programs for alternate contact methods. To find out more about working at ANZ, visit You can apply for this role by visiting ANZ Careers and searching for reference number . #J-18808-Ljbffr