Marketing Specialist

Marketing Specialist (China - APAC) Company: StoneX Group Inc. Overview Class: Full-time AND Permanent Legal Entity: StoneX Financial Pty Ltd Reporting to: Regional Manager, Social Acquisition and Client Engagement, APAC Company Overview: Connecting clients to markets – and talent to opportunity. With 4,500+ employees and over 300,000 commercial, institutional, payments, and retail clients, we operate from more than 70 offices spread across six continents. As a Fortune 100, Nasdaq-listed provider, we connect clients to the global markets – focusing on innovation, human connection, and providing world-class products and services to all types of investors. Whether you want to forge a career connecting our retail clients to potential trading opportunities, or ingrain yourself in the world of institutional investing, StoneX Group is made up of four business segments that offer endless potential for progression and growth. Business Segment Overview Corporate: Engage in a deep variety of business-critical activities that keep our company running efficiently. From strategic marketing and financial management to human resources and operational oversight, you’ll have the opportunity to optimize processes and implement game-changing policies. Responsibilities Job purpose: As a marketing specialist, you will manage and support the company’s self-direct trading brand (Forex.com) digital marketing operation across the Asia Pacific region, responsible for planning and executing digital marketing strategies in-line with business growth objectives. Lead the definition of the digital marketing strategy, identify client acquisition, conversion and retention opportunities with planning and execution, enhance user journey through our website, and improve client’s customer experience by client segments, platforms and trading products. Act as the marketing product owner for interactions across internal function teams to ensure the digital marketing initiatives are delivered effectively and efficiently. Work closely with internal teams or external vendors to support digital collateral production to meet business requirements, including website pages, new landing pages, content, imagery, video and user interfaces. Create client journey maps through first-hand experience of our websites and platforms. Research best UX practices and industry trends. Work closely with Website Editors and Regional business team members. Learn how customer feedback tools are implemented on the website. Collaborate with cross‑functional teams—including client‑facing teams and business management—to identify opportunities and drive business results. Develop and maintain processes, communicate roadmaps and tactical plans to all stakeholders including regional management. Qualifications Ecommerce, marketing, or equivalent degree level education. Native Mandarin language speaker. Understanding of China online internet, mobile internet environment and user behavior. Solid e‑commerce related marketing product owner / customer experience management experience at a similar level within digitally‑led marketing organisations. Experience with modern digital marketing systems like Google Analytics, website CMS, Figma. Proficiency in using analytics tools to measure and optimise performance. Strong communication and collaboration skills to work effectively with cross‑functional teams and external partners. Knowledge of SEO, AI SEO (GEO/AEO) is preferred. Understanding of online trading (FX, CFD, Stocks trading) experience, with insights into the financial brokerage industry is preferred. What Makes You Stand Out Fast learner with data‑driven business sense. Self‑motivated. Excellent writing, communication and organisational skills, with proficiency in the relevant software such as Microsoft Office Suite. Problem‑solving skills and passion for result‑driven solutions. Attention to detail. Results driven / commercially orientated. Proactive and goal‑orientated. Ability to work to tight deadlines and prioritise effectively. Working Environment 4 days in office, 1 day remote. Seniority level Entry level Employment type Full‑time Job function Marketing and Sales Referrals Referrals increase your chances of interviewing at StoneX Group Inc. by 2x. #J-18808-Ljbffr