Brand Strategy Manager

Brand Strategy Manager at nbn® Australia We have an exciting opportunity at nbn for a Brand Strategy Manager , reporting to the Executive Manager, Brand. Overview As the Brand Strategy Manager, you will shape the future of the nbn brand by leading strategic initiatives that drive clarity, preference and relevance across all touchpoints. You will develop and embed brand frameworks, positioning strategies and messaging platforms that strengthen nbn’s presence and impact in the market. You will work closely with internal teams across Marketing, Corporate Affairs, Product and Customer Experience, as well as external creative and brand agency partners, to ensure brand strategy is consistently applied and commercially effective. Your work involves creating compelling value propositions and translating insights into actionable strategies that inform campaigns and customer/partner experiences. You will leverage research and market analysis to build frameworks that enable consistent messaging across diverse audiences and channels, ensuring the brand remains distinctive and trusted. Responsibilities Shape the future of the nbn brand by leading strategic initiatives across touchpoints. Develop and embed brand frameworks, positioning strategies and messaging platforms. Collaborate with Marketing, Corporate Affairs, Product and Customer Experience, and external agencies to ensure brand strategy is applied and commercially effective. Create compelling value propositions and translate insights into actionable strategies for campaigns and experiences. Utilise research and market analysis to build frameworks for consistent messaging across audiences and channels. About you You are an experienced brand strategist with a strong background in brand planning and positioning within complex environments. You bring expertise in developing brand strategies that deliver commercial outcomes and have a deep understanding of customer segmentation and integrated marketing approaches. Your ability to translate insights into clear frameworks and creative briefs makes you a valued partner to both internal teams and agency collaborators. You thrive in collaborative environments and are confident managing multiple projects. With strong influencing skills and a keen eye for detail, you ensure brand strategy is well-designed and effectively executed. Your experience across B2B and B2C brand strategies, and familiarity with telecommunications, technology or other regulated sectors, will be highly regarded. Above all, you are passionate about building brands that connect with people and create meaningful impact. Life at nbn To be part of nbn is to be part of something bigger. Our pioneering spirit drives us forward every day. We help lift the digital capability of the nation by building and connecting Australia’s best fibre infrastructure into homes and businesses, plus places and things, everywhere. We’re continuing to create Australia’s network—a network made for more. Equal Opportunities for All nbn is committed to an inclusive, flexible, and supportive workplace where everyone can feel heard, valued, and respected. We encourage applications from people of all ages, nationalities, abilities, and cultures. We have a Reconciliation Action Plan, Accessibility & Inclusion Plan, 18 weeks of paid parental leave, and other diversity initiatives. See our employee benefits and recognition as a WORK180 Endorsed Employer for Women. Eligibility and Accessibility To apply, you must have full working rights in Australia. If you have accessibility requirements and would like to discuss adjustments for the recruitment process, please contact or call +61 . This line is dedicated to accessibility-related enquiries for recruitment only. For other matters, please visit our Contact Us page. Where to from here? If you think this role might be for you, please apply by following the links and sending your resume. We do not require a cover letter or any selection criteria to be addressed. The role is a permanent position with applications closing at midnight, Tuesday, 9 December 2025. Eligibility details To be eligible for this role, you must have full working rights in Australia. Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries Telecommunications Referrals increase your chances of interviewing at nbn® Australia. Get notified about new Brand Strategy Manager jobs in Melbourne, Victoria, Australia. #J-18808-Ljbffr