Creative Marketing Strategist

Overview We’re a fast-growing Australian wellness company helping 41,000+ customers live smarter, healthier and more balanced lives. You’d be joining at a pivotal time as we expand into global markets, launch new products, and scale our creative as a growth engine. The Role As our Creative Marketing Strategist, you’ll own the creative engine that powers Tend-2’s growth. You’ll have the autonomy to bring ideas to life—from strategy to execution—and shape the brand in real time. This role blends creativity with performance marketing, including script writing and briefs, with data-driven ad optimization. Core Responsibilities Creative Strategy, Scripting & Ideation Write compelling, high-converting ad scripts for Meta and TikTok. Develop creative concepts, hooks, storyboards, and briefs from insights and performance data. Translate customer psychology and product benefits into thumb-stopping creative angles. Define a vision for static assets to support paid campaigns and ensure variety in creative testing. Stay on top of platform trends. Creative Production & Management Manage a pipeline of video editors and content creators. Brief, direct, and review edits to meet performance and brand standards. Ensure high-volume asset delivery to keep paid channels fueled. Oversee creator whitelisting and influencer partnerships. Performance & Optimisation Partner with media buyers to understand what’s working and what’s not. Continuously iterate on concepts to scale winners. Build the creative testing roadmap—design, launch, and analyse structured tests, turning learnings into repeatable frameworks. Lay the foundations and systems of an in-house creative system that can scale quickly. Collaborate with the founder and wider team on campaign ideas, launches and brand-building. What Success Looks Like Fresh, testable creative assets across video and statics. Improvements in key metrics: hook rate, CTR, hold rate, thumb stop, and ROAS. Faster turnaround from brief to live ad with paid channels fuelled. Strong collaboration with media buyers to scale winning ads. Creative that’s on-brand and performance-driven, adapting quickly to results and trends. Ownership of the role and pride in what you build, shaping Tend-2’s voice and values. About You 3+ years in creative / copywriting / paid social (agency or DTC brand). Proven track record of writing high-performing scripts and briefs. Strong understanding of Meta and TikTok creative. A mix of creativity and marketing experience. Experience briefing and managing editors/creators. Balance of strategic thinking and execution—able to ideate and deliver. Autonomy in building systems, workflows and creative direction. Data-driven, proactive leadership with a “do it now” attitude. Why Join Tend-2 Be at the core of a fast-growing company. Direct ownership with autonomy and creative freedom. Close collaboration with the founder and potential career growth. A culture of speed, experimentation, and creativity. Investment in your growth with a yearly budget for courses and training. Co-working office with wellness perks (yoga, sauna, meditation, basketball court, golf simulator) plus weekly breakfasts and lunches. Complementary Tend-2 products to support your own wellbeing. Salary & Details Full-time role based in Cremorne, Melbourne (short walk from Richmond Station). Competitive salary based on experience. How To Apply Apply via LinkedIn or email directly at Please attach your resume and a portfolio of your creative work—applications without both will not be considered. Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industry: Wellness and Fitness Services #J-18808-Ljbffr