Marketing and Communications Lead

Share this content on your favourite social media platform: Hands‑on role requiring strong technical skills across digital, content and analytics. Lead and deliver integrated marketing campaigns from strategy through to execution. Coach and develop a Communications and Marketing Coordinator. Based at Jandakot Airport with free on. Join one of Australia’s most trusted charities and make a meaningful impact. The Royal Flying Doctor Service of Western Australia (RFDS WA) is seeking a Marketing and Communications Lead with strong technical marketing skills to drive high‑quality, integrated communications that support fundraising, partnerships, recruitment and brand reputation. This role is suited to a marketing professional who enjoys being close to the work and is confident balancing strategic thinking with hands‑on delivery. You will also play an important people leadership role, supporting and developing a Communications and Marketing Coordinator in a small, high‑performing team. About the Role Reporting to the Communications and Marketing Manager, you will be based at Jandakot Airport and be responsible for both strategy and execution across RFDS WA’s marketing and communications activities. You will work closely with colleagues across the organisation in a collaborative, purpose‑driven environment. Lead and deliver integrated marketing and communications strategies aligned to organisational priorities. Manage and optimise digital channels including website, social media, EDMs and paid campaigns. Plan, produce and govern content to ensure brand consistency, accuracy and timely delivery. Use analytics and insights to track performance, report outcomes and continuously improve campaigns. Create and edit content including written stories, photography and video using Adobe Cloud. Provide practical, evidence‑based marketing advice to senior leaders and stakeholders. Lead, coach and develop the Communications and Marketing Coordinator. Delegate effectively while remaining hands‑on where required. Manage external suppliers and contractors to deliver high‑quality outcomes. Support events, tours and stakeholder engagement, including occasional evenings or weekends. About You You bring a strong technical marketing skillset combined with people leadership capability and sound judgement. Proven experience in a mid‑level marketing or communications role with hands‑on delivery responsibility. Demonstrated ability to lead integrated campaigns from planning through to execution. Strong digital capability across websites (including CMS and SEO), social media, EDM platforms and analytics tools. Confidence using data and insights to inform decisions and improve performance. Excellent writing and editing skills, with the ability to tailor content across audiences and channels. Experience creating and editing content using Adobe Creative Cloud (photo, video and design). Experience across traditional marketing channels such as print, radio or outdoor advertising. Experience coaching or supervising others, with a supportive and development‑focused approach. Strong organisational skills and the ability to manage competing priorities. Confidence engaging senior stakeholders and providing clear, practical marketing advice. A Day in the Life One day you may be reviewing campaign performance and refining digital strategy for Flying Doctor Day – the RFDS’s largest annual fundraising campaign. The next might involve filming a staff story in the hangar, editing content for social channels, or coaching the Communications and Marketing Coordinator through a campaign delivery. You will also collaborate with colleagues across Fundraising, Partnerships and People & Culture to ensure RFDS WA’s story is told clearly, accurately and with> About Us The Royal Flying Doctor Service of Western Australia delivers aeromedical retrievals and primary health care services across the largest health jurisdiction in the world, supporting more than 20,000 patients each year. Operating from bases in Perth, Broome, Port Hedland, Kalgoorlie and Meekatharra, our teams are united by a shared commitment to safety, excellence and compassion. Our five‑year strategy, Above & Beyond, sets a bold direction toward our centenary year in 2028, with a focus on expanding services, strengthening our workforce and harnessing technology to better serve regional communities. Apply Now Apply via Seek by submitting your resume and a cover letter outlining your technical marketing skills, strategy development experience and people leadership capability. Diversity and Inclusion At RFDS WA, we’re committed to ensuring inclusive workplaces where everyone feels valued, respected and able to contribute. We welcome people from all backgrounds including people of diverse cultures, abilities, gender and sexual identities, beliefs and those with family or caring responsibilities. #J-18808-Ljbffr