Marketing Specialist, Martech

About Us At Ubank, we empower the digital generation to achieve financial success. Think of us as your daily money companion, offering a unified view of your finances with smart features and real-time insights. Save more, track spending, and achieve home ownership faster with Ubank. The Why We’re seeking a technical Marketing Specialist to join our Lifecycle Marketing team at Ubank. This role is central to enhancing customer engagement through data‑driven audience segmentation and personalised communications. You’ll work closely with our technical squad to ensure our Martech audience tools are fully leveraged, enabling precise targeting, real‑time activation across lifecycle campaigns. Your work will directly impact how we engage customers across key banking moments, from onboarding and retention to cross‑sell and loyalty. Key Responsibilities Curate and manage high‑value audience segments aligned to banking lifecycle stages. Collaborate with Lifecycle Marketing Managers to design audience strategies that support acquisition, onboarding, engagement, and retention goals. Ensure audience definitions are compliant with banking regulations and privacy standards. Partner with the Martech Technical Squad to enhance Tealium’s data capture, attribute enrichment, and integration with downstream channels. Partner with Lifecycle Marketing Managers to optimise audience and segmentation with our Customer Engagement Platform. Drive improvements in data quality, latency, and event tracking to support real‑time personalisation. Contribute to tagging strategies and data layer enhancements across digital banking platforms. Work with lifecycle teams to activate curated audiences across email, push, app, and paid media. Ensure seamless audience delivery and troubleshoot data flow issues between Tealium and Customer Engagement activation platforms. Collaborate with Analytics to monitor audience performance and campaign ROI. Provide insights to refine segmentation strategies and improve lifecycle outcomes. Your Experience 2-3 years’ experience working with Tealium AudienceStream or similar CDPs in a regulated industry, ideally banking or financial services. Experience working with Customer Engagement Platforms like MoEngage, Braze, Salesforce or similar. Strong understanding of customer lifecycle marketing and audience segmentation. Ability to translate marketing goals into technical requirements and collaborate effectively with engineering and data teams. Familiarity with digital analytics, tag management, and data governance. Knowledge of banking compliance and privacy standards (e.g., GDPR, CDR). Excellent communication and stakeholder management skills. Why Ubank? Innovation with impact: From meaningful work to amazing benefits, we equip you with the tools and support to drive real change – so your ideas don’t just stay ideas, they become impact. Collaborative, supportive & fun: We believe innovation is a team sport. It comes from a special kind of culture that’s highly collaborative and gives people the support they need to thrive. Build something great: Ubank is where ambition meets opportunity. We don’t just talk about change – we give you the tools, trust, and support to make it happen. Freedom to be yourself: We celebrate individuality and give you the flexibility to work in ways that suit your style. Our hybrid working model lets you balance connection and autonomy. Accelerate your Career: With clear paths for career development, your potential won’t just be recognised, it’ll be accelerated. We acknowledge the Traditional Custodians of our local area. This Sydney‑based permanent role requires Australian or New Zealand citizenship or permanent residency. We welcome applicants of all backgrounds, and our Talent team is excited to connect with you. Apply now with your CV and explore this exciting opportunity Seniority level: Mid‑Senior level | Employment type: Full‑time | Job function: Marketing and Sales. Referrals increase your chances of interviewing at Ubank by 2x. #J-18808-Ljbffr