Lead Marketing Analyst

Join to apply for the Regional Marketing Senior Analyst role at Zendesk . We are searching for an experienced and results‑driven Marketing analyst to be a strategic thought partner to our regional Marketing leadership. The ideal candidate will be an expert at using data to drive GTM strategies, bringing a regional perspective to understand customer behavior, and measure marketing and GTM performance. Key Responsibilities Act as a strategic business partner to marketing and company leadership by proactively analyzing performance, translating data into clear, compelling insights, and delivering actionable recommendations that drive informed decisions and accelerate progress toward business goals. Own the creation and maintenance of Tableau dashboards that transform complex marketing performance data into compelling, insight‑driven stories that enable executives and marketers globally to see, understand, and act on what truly drives growth. Evaluate marketing campaigns based on industry best practices, proactively providing actionable recommendations to improve performance, and deep analyses to improve engagement with marketing content, funnel metrics, and likelihood to buy. Drive smarter investment decisions by transforming budget management into an insights‑driven process that ensures marketing dollars are focused where they create the greatest ROI. Act like an owner in driving strategic planning processes through data‑driven recommendations (e.g., annual growth planning, headcount planning, budget planning, quota setting). Establish strong working relationships with peers in other Operations teams and cross‑functional partners (revenue operations, sales leadership, finance and SDR management) to achieve objectives. Stay up‑to‑date with the latest marketing trends, technologies, and best practices, and continuously look for opportunities to improve our marketing efforts. Mindset & Values Proactive in building strong stakeholder relationships and deeply understanding their challenges and providing recommendations. Ownership‑driven: you measure success by business outcomes, not just technical deliverables. Committed to simplicity and clarity in communication. Holds high standards while embracing continuous learning and iteration. Qualifications Bachelor’s degree in computer science, mathematics, economics, engineering or related degree is a plus. 6+ years experience in marketing/analytics. Advanced proficiency in Tableau and SQL. Understanding of the marketing funnel end to end. Understanding of the B2B lead to opportunity and sales process. Strong communication and data visualization skills; can easily create powerful visualizations that transform complex data into easily consumable, actionable insights. Ability to effectively solve complex problems from high-priority strategic initiatives. Experience in communicating effectively and presenting to Senior Executives. Ability to build strong partnerships and collaborate with stakeholders and teammates. A do‑whatever‑it‑takes attitude to deliver exceptional quality on time and on budget. Excellent organizational and time‑management skills, and attention to detail. Motivation to stand out from the crowd, disrupting the norm to help the business win. Proficiency in SAS/Python/R is a plus. Hybrid Work Arrangement Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration—while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in‑office schedule is to be determined by the hiring manager. Zendesk is an equal‑opportunity employer and is committed to fostering global diversity, equity, and inclusion in the workplace. Zendesk is an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here . Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, please send an e‑mail to with your specific accommodation request. #J-18808-Ljbffr