Digital Marketing Performance Specialist

We’ve never been ‘just a bank’. Just like you should never be ‘just an employee’. We’re united in our belief that in banking, better can be bigger, and together we’re making it happen. At Bendigo Bank, we're all about helping people and communities thrive. We're a bank with a heart, deeply rooted in regional Australia but with a national reach. We're striving to become Australia's most innovative bank, and we need talented people to help us achieve this ambitious vision. Within our Brand, Marketing and Communications division sit our Digital Marketing Centre of Excellence. The Digital Marketing Team manage digital online performance and deliver market leading solutions to drive significant customer growth, revenue and enhance experiences online. We currently have two exciting opportunities for a Digital Marketing Performance Specialist to join our team: one permanent position and one 6-month fixed-term contract. As our Digital Marketing Performance Specialist, you will be responsible for the end-to-end execution of our digital marketing activities. You will manage both "always on" and specific campaign initiatives, from strategy and briefing through to implementation, optimisation, and performance reporting. Your expertise will be crucial in using search, social, display, and affiliate channels to drive customer growth and enhance our online experience, leveraging strong data and insights. What you’ll do: Develop and implement strategic paid media campaigns, defining target audiences and selecting channels to achieve marketing objectives (lead generation, consideration, awareness) within budget. Manage the end-to-end coordination of digital marketing campaigns, including build and ongoing optimisation leveraging data-driven insights. Measure, track, and report on performance and market trends to identify opportunities for improvement and drive growth. Develop a data-driven creative strategy by analysing ad performance, pinpointing variables that impact success, and translating those insights into actionable guidance for the creative team. Leverage blended first-party data to develop proactive audience strategies and identify new opportunities for growth. Act as the internal subject matter expert, championing a best-in-class performance marketing methodology by staying ahead of the latest channel and creative best practices. Liaise with stakeholders and external partners like Google, Meta, and LinkedIn to develop best practise strategies. You will be joining a small, collaborative team of digital marketing experts who thrive on sharing knowledge and leaning on each other's unique skills. This team is a key part of our larger Digital Marketing team, which is embarking on an exciting journey towards more agile ways of working in squads. It’s a fantastic time to join as we evolve our practices and continue to drive performance. This role can be based in Adelaide, Bendigo, Brisbane, Melbourne, or Sydney locations. We offer flexible work options that put our people first, working in a hybrid model with a minimum local Head Office attendance requirement determined by your Leader, to find a rhythm that works best for you and your team. We believe that coming into the office some of the time is the best way to learn, stay connected and collaborate effectively, especially for key activities like team days, 1:1s, and town halls. What you’ll bring to the role Demonstrated previous experience in SEM or PPC role, with a proven track record in managing high-budget campaigns end-to-end. Extensive hands‑on experience leading Google Ads, Microsoft Ads, YouTube, Meta and LinkedIn campaigns with a track record of driving marketing ROI. Working knowledge of Google Analytics including reporting, attribution and analysis. Experience with MMM’s is also advantageous. Exceptional analytical, numerical, and reporting skills. We are open to considering candidates from an agency background who are looking to make an impact in a dedicated team. While experience in a regulated industry is advantageous, direct banking product experience is not required. A collaborative team player with a positive attitude, eager to share your knowledge and work together to achieve our goals. So, why work with us? Want big impact that matters? Here, you’ll know your work directly benefits the customers and communities we all serve. Want to be more than just a number? Join a team that truly values you – and that gets more and more diverse every day. Want career opportunity AND flexibility? Achieve both here, where we know that balance and progression go hand in hand. You’ll also get access to a great range of benefits, including: Hybrid work? Flexible hours? A compressed work week? Our flexible work options are designed to suit your life. Health and wellbeing support, including discounted gym memberships, private health insurance options, and our Employee Assistance Program (EAP) for you and your immediate family members. We’re making better, bigger. And we’ll get there with you. Could you be our new Digital Marketing Performance Specialist? Now’s the time to set your sights higher – on the future you deserve. #J-18808-Ljbffr