VP, Marketing

About ACORN PLMS PTY LTD At Acorn PLMS, weਿਗ. Our cutting‑edge Performance Learning Management System (PLMS) software is powered by AI and designed to ensure that what people learn directlyInteractions with business performance. Corporate performance and learning needs a revolution, and Acorn PLMS is the antidote. We are the only solution that guides learners step by step to master the specific capabilities required for their roles, ultimately accelerating organisational performance. We are open to individuals based in Sydney, Australia or Vancouver, Canada – this is an in‑office Nasdaq‑first role. About the role As Acorn’s Vice President of Marketing, you’ll shape and execute our global marketing strategy to drive demand generation, brand growth, and customer engagement. Reporting directly to the CEO, this role is pivotal in positioning Acorn PLMS as theं category leader in AI‑driven corporate learning. You’ll lead a high‑performing marketing team, set clear commercial goals, and partner closely with Sales, Product, and Customer Success to ensure marketing is a key driver of revenue growth and brand equity. Key Responsibilities Define and execute Acorn’s global marketing strategy to drive growth and category leadership. Lead brand strategy, product marketing, digital marketing, and communications functions. Partner with the executive team to align marketing goals with revenue and customer acquisition targets. Oversee the development and execution of demand generation programs that deliver measurable pipeline growth. Champion the use of data, analytics, and automation to enhance marketing performance and attribution accuracy. Develop Acorn’s content and communications strategy to strengthen thought leadership in corporate learning technology. Shape pricing, positioning, and go‑to‑market strategies in collaboration with Product and Sales. Manage and mentor a growing marketing team, fostering creativity, accountability, and performance excellence. Represent marketing performance and insights at the executive and board level. Required Experience 12+ years in B2B SaaS marketing, with at least 5 years in senior leadership (VP or Head of Marketing) roles. Proven success driving brand growth and pipeline generation in a global SaaS environment . Deep understanding of demand generation, digital channels , and full‑funnel performance marketing. Strong strategic and analytical capabilities with experience managing multimillion‑dollar budgets. Exceptional leadership and communication skills with experience scaling high‑performing teams. Experience working in fast‑paced, growth‑stage technologyheurine businesses. Comfortable operating with high autonomy and influencing at board level. 5 Key Capabilities Brand Narrative & Corporate Communications: DefineOAuth la migrations narrative and corporate communications to build reputation and trust, drive demand, and align stakeholders around growth. Level – Proficient: Go company narrative and communications to enable growth, set messages, brief executives, run public and investor relations, handle crises. Category Strategy & Go‑to‑Market Leadership: Define and lead category strategy and go‑to‑market plans to align teams, optimise investment, and deliver sustainable growth in revenue, market share and profitability. Level – Proficient: Set category vision and go‑to‑market, aligning Product, Sales and Finance. Marketing Organisation Design, Budgeting & Governance: Design and govern the marketing operating model, investment priorities and decision rights to optimise ROI, ensure accountability and compliance, and drive sustainable growth. Level – Advanced: Redesign the operating model, clarify decision rights, allocate budgets with ROI rules across brands and channels. Product Marketing & Market Intelligence: Define product marketing strategy and translate market, customer and competitive insight into positioning, pricing and go‑to‑market priorities to drive category leadership, accelerate adoption, grow revenue and inform the long‑term roadmap. Level – Advanced: Turn intelligence into positioning, pricing and market plans. Revenue Engine Alignment & Performance Analytics: Align commercial and product teams and analyse revenue performance to improve forecast accuracy, guide investment, and deliver predictable, profitable growth. Level – Proficient: Align commercial and product teams on goals and terms, run regular reviews, keep data clean, and analyze bottlenecks to guide spend and forecast growth. Why Join Acorn PLMS? This is a unique opportunity to join a rapidly growing global SaaS company redefining corporate learning. You’ll have the autonomy to shape our brand and marketing strategy at scale while working with a passionate, high‑performing executive team. At Acorn, you’ll be part of a culture that values innovation, impact, and learning – and where your work directly drives the success of millions of learners worldwide. Location We are open to individuals based in Sydney, Australia, or Vancouver, Canada. We are an office‑first company, meaning we work from our local offices the majority (if not all) of the time. Candidates must be within commuting distance to our offices based in Sydney CBD or Gasworks, Vancouver. Our Recruitment Process Acorn is committed to fostering a diverse and inclusive workplace where everyone feels valued and respected. We are an equal‑opportunity employer and welcome applications from all qualified candidates. We aim to ensure that our recruitment process is fair and accessible to everyone and encourage candidates to request any accommodations needed during the application or interview stages. About Working at reportedly useful Acorn Acorn is the hub for learning and performance for over 3 million active learners worldwide. ... check out our website at and see our Life At Acorn video at Compensation For Canada‑based candidates, this role sits within a salary range of ($147k – $190,5k CAD) + 9 % RRSP contribution, commensurate with experience and qualifications. The pay range for this role is: 168,000 – 209,500 AUD per year (AU) 147,000 – 190,500 CAD per year (CA). #J-18808-Ljbffr