Senior Manager, Marketing

Senior Marketing Manager Build our marketing capability from the ground up. You’ll operate as a one-person function initially (with outsourced design/creative partners) and scale the function over time. You’ll shape our brand, voice, and go‑to‑market across Australia and the USA , driving measurable outcomes for sales pipeline , recruitment , and brand equity —while modelling our values: We Care , Authenticity , Take It, Own It, Drive It , Learning , and Keep It Simple . What You’ll Do Build the Function: Collaboratively define the strategy, structure, tools, and processes. Stand up core stack (website/CMS, analytics, CRM alignment, email, social, governance). Be Hands‑On: Act as a one‑person shop—plan, write, execute, and report. Manage outsourced design and other vendors to quality, cost, and speed. Brand & Positioning: Evolve our brand identity and messaging; ensure consistency and clarity across regions and enterprise buyer groups. Voice of the Customer: Establish feedback loops (interviews, win/loss, surveys) to inform offers, messaging, and content. Lead Generation & Campaigns: Own the end‑to‑end demand engine. Run always‑on and campaign programs (web, social, email, paid, partner co‑marketing), build landing pages and nurture flows, manage attribution, and report on marketing‑sourced and marketing‑influenced pipeline . Events & Field Marketing: Plan and deliver roundtables, webinars, partner events, and selected conferences across AU & US. Target the right accounts, prep speakers, manage logistics, and convert to meetings and opportunities . Sales & Recruitment Enablement: Partner with Sales and Talent Acquisition to produce collateral, proposals, case studies, playbooks, and field events that convert to meetings and roles filled. Digital & Content: Oversee website, social, and content calendar; ship thought leadership and case studies; drive conversion‑rate optimisation and performance marketing. Measure & Optimise: Define KPIs (brand, pipeline, recruitment), run experiments, and refine channel mix and messaging. Plan for Growth: Propose a phased in‑house hiring roadmap as we scale. If you don’t tick every box: We value capability and momentum. If you meet 80 % of the requirements and you’re excited by this role, we strongly encourage you to apply. Requirements Enterprise exposure: Experience marketing to large enterprises and big brands , ideally including work with or within ASX / Nasdaq / NYSE‑listed companies (buyer committees, longer cycles, compliance, and enterprise procurement). 10+ years’ B2B marketing experience (ideally technology consulting), including senior ownership of brand and demand. Strong track record in lead generation , funnel design, nurture programs, attribution, and events/field marketing (AU & US). Collaborative operator who partners well with Sales, People & Talent, and Delivery leaders. Excellent storytelling—translating technical services into clear, value‑led narratives. Values‑aligned: practical, authentic, data‑informed, and biased to action. Ability to build and run marketing as a one‑person function, plus managing outsourced creative partners. Benefits Everyone who joins our team is treated as a trusted member of the team, not a number. Ultimately your success is our success, so we invest in our People heavily. Developing you is a key focus – we help you craft your career Doona Days – additional two days off for your mental health Competitive Compensation & Pay for Performance Opportunities to be more for yourself and others About Mivada Mivada exists to challenge the norms of traditional consulting by creating a better way—one that values people, listens to clients, and delivers flexible, honest solutions. We’re a fast‑growing technology consulting firm specialising in People Systems, Automation, and Data & Analytics. We partner with big brands and large enterprise organisations , including stock‑exchange‑listed businesses (ASX / Nasdaq / NYSE) , to deliver meaningful impact across Australia and the USA. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing Industries Advertising Services #J-18808-Ljbffr