Full Stack Growth Marketer

iRealty is one of Australia’s fastest-growing real estate SaaS companies — powering automated email, SMS, and social nurturing for top agencies. We’re now building the next generation of AI‑driven marketing automation. We’re looking for a Full Stack Growth Marketer who is a weapon . Not a “brand guardian.” We want a marketer who lives in GHL, attribution dashboards, and AI tooling — someone who measures success in booked demos , pipeline , and lower CAC every quarter . A guerrilla operator who experiments daily, builds fast, iterates fast, and wins. You’ll own the entire growth engine for iRealty — strategy and execution — across paid media, automation, funnel optimisation, AI systems, webinars, and experimentation. What You’ll Do Own the full‑funnel growth engine Build and execute the digital marketing strategy across paid, organic, email, SMS, social, and webinars. Operate and optimise multi‑channel campaigns inside Go High Level (GHL) — forms, funnels, workflows, AI SDR sequences, nurtures, SMS, calls, and automations. Design, run, and optimise high‑velocity demand gen: Meta ads, Google campaigns, LinkedIn, remarketing, nurtures, quizzes, landing pages, ScoreApp‑style assessments, webinar funnels, etc. Build and manage an offshore execution team (designers, media buyers, copywriters, video editors). Run and scale webinar‑driven acquisition Build repeatable monthly webinar funnels end‑to‑end. Produce compelling webinar content that brings value and drives action. Integrate webinars into nurture journeys, retargeting, and sales follow‑up. Analyse performance, iterate hooks, and deploy A/B tests on topics, titles, and creative. Drive revenue metrics Own demo bookings, CAC, MQL → SQL conversion, and demand gen performance. Build dashboards, attribution models, and growth reporting (LTV:CAC, ROAS, CPL, velocity). Run rapid experiments across ads, prompts, creatives, landing pages, and webinar content. Optimise spend, eliminate waste, test new channels, and scale what works. Lead strategic growth Develop positioning, messaging, and category narrative. Turn product updates, customer wins, and AI features into high‑impact campaigns. Work with Sales to align messaging, SDR scripts, webinar follow‑up sequences, and conversion optimisation. Partner with Product to launch revenue‑focused GTM plans. Must‑Haves 5+ years in B2B SaaS marketing, ideally mid‑market or SMB. Proven ability to drive demos and pipeline while lowering CAC. Deep hands‑on experience with Go High Level (funnels, automations, attribution). Strong expertise in paid media (Meta + Google Ads), remarketing, and funnel orchestration. Comfortable using and integrating AI tools (ChatGPT, Claude, Perplexity, Runway, etc.). Experience producing and running webinars as part of a demand gen engine. Experience managing offshore teams. Strong analytical skillset – dashboards, LTV:CAC modelling, attribution. Nice‑to‑Haves Real estate or Proptech knowledge. Built or used AI SDR workflows. Short‑form video creative and webinar production experience. ScoreApp or quiz‑funnel expertise. A fast mover who hates red tape and loves velocity. Obsessed with experiments, data, and pipeline generation. Uses AI as an extension of yourself, not a toy. Comfortable in the weeds AND at a strategic level. Commercially sharp – you think in booked demos, not impressions. Motivated by ownership, accountability, and aggressive targets. What You Get Direct collaboration with founders. High‑impact role with revenue responsibility. Freedom to build your own team, systems, and stack. A company with strong product‑market fit and a huge, under‑served niche. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales #J-18808-Ljbffr