Senior Communications Strategist

Job Description At MKTG, we believe that sport and entertainment have the power to positively impact human behaviour. Taking a purpose‑led approach, we help clients harness the power of sports, entertainment, culture, and community to impact human behaviour through meaningful marketing solutions and experiences. The experiences we create engage customers, build memorable brands, and deliver value. We work with major sports and events rights holders, brand sponsors, teams, leagues, venues, and talent to create unique sponsorship marketing platforms, content, experiences, and brand activations that engage fans and drive business and brand outcomes. Senior Communications Strategist Due to growth, we’re looking for a Senior Communications Strategist to join our team in Melbourne and help shape and deliver cutting‑edge communication and content strategies for leading brands in the sports and entertainment space. This role is central to our ambition to create additional value for clients through a PR offering that is bold, differentiated, and deeply integrated across our business. You will work closely with brand teams to develop and execute highly engaging content strategies across all media touchpoints, with a strong emphasis on social media platforms. Your expertise will help brands connect authentically with audiences, drive engagement, and create shareable moments that resonate. Core responsibilities Strategically develop integrated communications plans aligned with brand and audience objectives. Build strong relationships and provide expert, consultative guidance Lead on content strategies by creating and executing high‑impact social content across platforms like Instagram, TikTok, Meta, X, and emerging channels Maximise audience engagement through platform insights, algorithms, and the latest behavioural trends Collaborate with different departments (Creative, Strategy, and Activation) to produce bold, relevant, and shareable content Identify and collaborate with talent/influencers to tell the right story and amplify campaigns Apply advanced analytics tools to evaluate effectiveness and fine‑tune strategies A bit about you A proven background in social media activation and cross‑platform content strategy, ideally in sports and entertainment marketing with a focus on storytelling and audience engagement Demonstrated skill engaging with influencers/talent, building relationships, and amplifying brand campaigns Strategic thinking with the ability to convert insights into actionable communication plans Excellent presentation and communication abilities, plus a collaborative, cross‑functional approach Experience managing senior stakeholder relationships, advising on PR best practices, and overseeing high‑profile projects What’s in it for you Real flexibility to work when and where you feel most productive. The opportunity to give back with dedicated volunteer leave and our whole‑company event, One Day for Change 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way Career Development and Learning & Development opportunities, including access to our global online dentsu University Become a champion for meaningful progress Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures. Together we make our mark. Together we embrace the true potential of disruption. And together – across all our locations – we help our clients win in a changing world. If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you. #J-18808-Ljbffr