Ecommerce Manager

Ecommerce Manager Philé designs thoughtful essentials for babies, children and modern parents. Pieces to live with every day, not tuck away. Baby bags, travel changing mats, blankets and playroom staples made with natural and recycled fabrics. Quiet luxury, warm tone, practical detail. If you care about craft, materials and a calm online experience, you will feel at home here. You will own our digital shopfront and turn great products into easy buys across DTC and wholesale. We are Australian-born, Sydney based. Natural and recycled materials, maker-first approach. Shopify store plus key wholesale partners. Simple, durable products that stand up to daily family life. Two months of handover from late January to late March. The Founder will then be on maternity leave from March. You will run day-to-day trading with clear approvals and support from the Operations Manager and our agencies. Why this role Real ownership with a direct line to the Founder. Flexible 25 hours, set a rhythm that works for you. Strong support within a small agile team. See your work move results each week. What you will do Run Shopify trading: including updating listings, imagery, copy, collections, and CRO changes. Drive DTC conversion rate and AOV using the promotional calendar. Manage key partners - The Iconic, The Memo and Faire - and our further wholesale accounts, ensuring accuracy, range updates, plus actioning any escalations. Build a wholesale outreach strategy. Lead paid ads and email execution with our agency partners, overseeing briefs, quality assurance, sends and results. Source UGC through gifting and seeding, aligned to brand standards. Oversee social content: work with Social Media & Content Strategist to set sales priorities, and approve content. Brief on content needs for the external agencies. Report weekly on revenue, conversion, AOV, merged ROAS and channel risks. You bring MUST BE LOCATED IN SYDNEY Minimum 3 years in e-commerce with strong Shopify skills. Experience with Wholesale portals is an advantage. Understand the brief writing process for creators and agencies. Clear, confident communicator for wholesale outreach and account care. Data‑led, organised, detail‑focused, and understanding of performance metrics. A sharp eye for product detail and imagery. Pay and hours 25 hours per week, flexible weekdays. Please include salary expectations. Start date: late January or early February. How to apply Email your CV, an introductory note with a recent DTC or wholesale win, and your salary expectations. A link to a live product page or campaign you shaped would also be an advantage. Email: #J-18808-Ljbffr