Lifecycle Marketing Specialist

B2B Marketing Specialist (12 Month Contract) Description & Requirements About the opportunity and our B2B marketing team This role is at the heart of how Australia Post connects with its business customers. As a B2B Marketing Specialist within the Parcels, Post & eCommerce (PPeCS) division, you’ll be responsible for developing and executing marketing strategies that drive growth and engagement across our business customer base. This pivotal role will see you collaborating with cross‑functional teams to deliver impactful campaigns, drive growth, and strengthen our brand presence in the B2B market. Reporting to the Senior Manager, Marketing & Sales Enablement, you’ll collaborate across digital, product, sales, customer success, and the broader B2B marketing team, bringing lifecycle strategies to life and shaping a customer experience that’s seamless, scalable, and future‑ready. What you’ll deliver with us You’ll play a pivotal role in sales enablement, shaping and executing Australia Post’s B2B lifecycle and engagement strategy, crafting orchestrated, personalized journeys that deliver measurable impact across every stage of the customer experience. You’ll join a high‑performing team that brings marketing initiatives to life through intelligent, multi‑channel automation. Using a sophisticated martech ecosystem including Salesforce Marketing Cloud, Data Cloud, Adobe Experience Manager, Adobe Target, and Seismic, you’ll design and activate dynamic, data‑led experiences that not only meet customers where they are, but anticipate their evolving needs. With a digital‑first, innovation‑led mindset, you’ll simplify complexity, champion agile marketing practices, and lead initiatives that enhance onboarding, deepen engagement, boost retention, and accelerate growth supporting Australia Post’s transformation into the freight provider of choice for eCommerce in Australia. This Melbourne‑based role offers a collaborative, high‑performing team environment during a pivotal period of transformation and growth. In this role you will deliver: B2B Marketing Automation: Drive adoption and optimisation of automation tools and workflows to deliver efficient, measurable campaigns with minimal complexity. Digital‑First, Data‑Driven Execution: Embed digital‑first thinking across lifecycle programs, using insights and martech platforms (SFMC, Data Cloud, Adobe, Seismic) to deliver personalized, scalable experiences. Customer‑Centric Journey Design: Shape B2B lifecycle strategy by mapping customer needs and designing value‑driven communication journeys informed by CRM and research. 1:1 Communication Strategy: Drive the end‑to‑end delivery of personalized campaigns, ensuring each touchpoint, across email, web, and additional channels, delivers timely and relevant messaging to our business audience. Performance Optimisation & Sales Enablement: Analyse lifecycle performance, apply test‑and‑learn approaches, and support Seismic platform optimisation to empower sales teams with impactful content. About you A digital‑first B2B marketer with a passion for customer‑centric innovation and a proven ability to turn data into action. You thrive in fast‑paced environments where automation, personalisation, and performance intersect, and you bring a strategic lens to every campaign. You’re confident working across martech platforms like Salesforce Marketing Cloud, Seismic, Adobe, and Data Cloud, and you know how to unlock their full potential to design innovative, seamless, and scalable customer journeys that deliver measurable impact. You’re a natural collaborator, able to translate complex business needs into elegant, automated solutions. With a test‑and‑learn mindset, you continuously optimise communications and experiences to drive engagement, retention, and growth. You’ll also need : A collaborative mindset and proven ability to work across matrixed, multi‑team environments at scale. Sharp analytical and problem‑solving skills, with a knack for lateral thinking and data‑driven decision‑making. Exceptional written, verbal, and visual communication skills, with the ability to present complex ideas clearly and influence cross‑functional teams and senior stakeholders. How we’ll deliver for you A diverse, exciting team with a positive growth mindset and investment in cutting‑edge technology that will support your long‑term growth. A strong company and team culture giving you the trust, authority and autonomy to deliver results and flourish in your work life. We’re interested if you are If you are interested in shaping the future of B2B marketing and working at the forefront of designing and executing cutting‑edge automated journeys, driving customer engagement and commercial impact, in one of the most data‑rich and important industries in the country, then please apply today. We’re delivering together At Australia Post, we acknowledge the Traditional Custodians of the land on which we operate, live and gather as employees. We believe our business should reflect the diverse communities we operate in and are proud to be an inclusive workplace for people from all walks of life. We encourage applications from people of all ages, genders and backgrounds including Aboriginal and Torres Strait Islander peoples, People with Disability, LGBTQIA+, and Refugees. We are one of the largest organisations in Australia to successfully achieve Disability Confident Recruiter status. We are committed to providing an inclusive and barrier‑free recruitment process and workplace for those living with a disability and are committed to reviewing and removing bias in our processes to create a gender‑equitable recruitment experience and workplace. If you have any questions about accessibility, please contact our Diversity & Inclusion team on inclusivecareersauspost.com.au. See and hear more about what it’s like to work in business support with us: #J-18808-Ljbffr