CLOSED – Freelance Marketing Automation Specialist – Bloomreach

Vor 4 Tagen

Shire Of Denmark, Österreich Jelber Vollzeit

Freelance Marketing Specialist - Bloomreach We are seeking a Freelance Marketing Automation Specialist to support an international, well-known retailer in driving customer loyalty and personalized digital engagement. The role focuses on setting up and optimizing data-driven customer journeys and automated flows using Bloomreach Engagement, with strong collaboration across markets. The ideal candidate will bring solid technical experience with marketing automation tools, strong analytical skills, and a customer-first mindset. Role Establish and optimize automated customer journeys across key lifecycle stages. Set up, test, and refine marketing flows in Bloomreach Engagement (Exponea) based on first-party customer data. Build segmented and personalized campaigns to drive loyalty, frequency, and conversion. Implement and manage trigger-based communications (e.g., onboarding, win-back, birthday, reactivation). Conduct A/B testing on content, offers, and channels to maximize performance. Analyze financial KPIs and loyalty metrics to evaluate the impact of campaigns. Deliver insights and best practices to local marketing teams in Denmark, UK, and the US. Ensure consistency and scalability of loyalty activities across markets. Participate in the strategic development of the digital loyalty platform. Develop and refine personalized communication based on purchase history, behavior, and preferences. Identify and implement new initiatives to drive adoption of Click & Collect and other digital services. Profile Proven experience with Bloomreach Engagement or similar marketing automation platforms. Strong capabilities in: Automated flow setup and testing Segmentation and targeting Personalized messaging across email, push, and in-app Voucher distribution and performance tracking Reporting and KPI evaluation Experience with Firebase for event data, business logic (Cloud Functions), push notifications (FCM), and system integrations (e.g., coupon and loyalty logic). Familiarity with Storebox for loyalty card administration and points logic. Understanding of digital commerce platforms and Click & Collect services, including payment gateway integrations Payment gateway integrations ( Friisbe in DK and UK, Stripe in US). Strong analytical mindset with a focus on customer behavior and conversion optimization (CRO). Excellent collaboration and communication skills, with the ability to support cross-market teams. Setup as a freelancer with own CVR number Scope: Fulltime for 3 months Timing: ASAP Location: On-site in Copenhagen If you are interested, then please forward you CV via this link: and email a short introduction via #J-18808-Ljbffr

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