Associate Marketing Manager

Overview Launched in 2012, Tinder revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe.” Our Values One Team, One Dream — We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission. Own It — We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence. We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving. Spark Solutions — We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals. We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team. The Role Our Mission As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing. We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more. At Tinder, we believe in... Member Safety: Our top priority is to build an authentic, equitable, and respectful community Diversity: We strive to build a workplace that reflects the rich diversity of our members Authenticity + Collaboration: We encourage authenticity to nurture a trustworthy, collaborative environment Big Ideas: We champion and rally behind big ideas, empowering people to think and act differently and to be unafraid of having a strong point of view Innovation: We never stand still; we’re inspired to build for what’s next, and we must constantly innovate, experiment, and learn Do you have a passion for Gen Z culture, tech, and innovative marketing? Are you excited about sparking new, meaningful connections for people? Then look no further. We are looking for an enthusiastic individual to join our mission and grow Tinder in Australia. This is a versatile role, working across Marketing, Business, Communications/PR, Product and Creative teams. Let us know your passions and how you can support Tinder to win Gen Z hearts across Australia. You will work on a global brand that has sparked more new connections than any other dating app, and learn from leading industry experts. You will work on projects that push the envelope of brand marketing: from TikTok to brand campaigns, from offline events to brand partnerships. In this role you will: Assist the Tinder Australia team with planning, execution and analysis of innovative growth and marketing strategies Feed into Tinder’s official social media pages and develop social first-campaigns Communicate effectively with Tinder employees across the world and manage key stakeholders within the business Manage a marketing budget and liaise with finance and legal teams for contracts and invoicing Project management with key agency teams (media, creative, social and influencer agencies) and closely managing timelines and workflow across key projects Prepare decks and memos - including timely reporting of post-campaign results Research and monitor trends within dating, app marketing and Gen Z culture - be the voice of Gen Z on the team 2-5 years marketing or advertising agency/media agency experience Passion for marketing, trends and audience insights Finger on the pulse of Australian youth culture Adept with all tools in Google Workspace Highly organized with proven administrative skills and a high attention to detail Ability to learn quickly and use initiative Team player with ability to build working relationships at all levels Someone with the right to live & work in Australia As part of our team, you’ll enjoy Global business impact with the hustle of a startup Fast track your career by working on a world-famous brand Leadership team that is creative and deeply passionate, on a mission to entrench Tinder’s brand across the world Truly multicultural team across multiple time zones How to apply Please apply with your CV & cover letter In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc). Tinder is an equal opportunity employer At Tinder, we don’t just accept differences — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. Tinder is proud to be an equal opportunity workplace. Practical information Role based in Melbourne, Australia. 3 days in-office/2 days work from home No matter your level of experience at Tinder, everyone encourages you to take initiative and participate. Tinder also has amazing employee resource groups (ERGs) that let you meet and learn from people outside of your department. #J-18808-Ljbffr