Industry Engagement and Marketing Communications

Industry Engagement and Marketing Communications Goulburn Region Tourism Inc – Shepparton VIC This is a pivotal hands‑on position in a newly formed organisation As an individual contributor, you'll take direct responsibility for both industry engagement and marketing communications activities within your designated territory in the Goulburn Region. Location: Work‑from‑home within or very close to the Goulburn Region, with regular travel throughout the local government areas of Greater Shepparton, Strathbogie, and Mitchell Employment type: 0.8 FTE, maximum term (until June 2027) Reports to: Goulburn Region Tourism CEO About us We are the peak tourism body for the Goulburn Region, working collaboratively to drive visitation and support our tourism industry. Guided by the 2023 Destination Management Plan, we focus on growing tourism and enhancing the visitor experience. With over 2 million visitors annually, our region is a vibrant destination, easily accessible from Melbourne, offering natural beauty, diverse attractions and exceptional food, beverage, and cultural experiences across the local government areas of Greater Shepparton, Strathbogie, and Mitchell. As GRT continues to grow, we're expanding our team to meet the increasing needs of our region and industry. We're currently finalising our brand and developing our digital platform, with both set to launch in autumn 2026—an exciting time to join us and help shape our future About you You're a self‑starter with a creative spark, strategic mindset, and genuine passion for empowering regional businesses and tourism growth. You have a minimum of 3 years of industry engagement / marketing communications experience. You're comfortable leading marketing efforts that inspire visitors and enhance our regional reputation, while simultaneously building and supporting relationships with local tourism businesses to help them connect, grow, and thrive. You're strategic and practical - energised by the opportunity to create content, design and execute campaigns, organise industry development workshops, and build relationships that drive results. You enjoy collaborating with your colleagues and flying solo as the situation requires. Key Responsibilities Industry Engagement Relationship building: Build and maintain strong relationships with tourism operators, events, and local associations Industry support: Identify training needs and source appropriate trainers and facilitators to deliver industry‑friendly skills development sessions, workshops, and networking events for local businesses Stakeholder collaboration: Work closely with councils, community partners, and tourism operators to amplify key messages Marketing Communications Content creation: Develop our digital platform with compelling content including eye‑catching visuals, engaging reels, and copy that captures the heart of our region Campaign development: Plan and execute marketing strategies aligned with our brand, Board priorities, and the Destination Management Plan Data‑driven insights: Use market trends, visitor data, and feedback to refine strategies and drive results Qualifications & Experience Experience: 3‑5 years in marketing communications, industry engagement, tourism, or related fields. Experience in tourism or regional development highly regarded Creative storyteller: Exceptional writing and content creation skills with an eye for visual storytelling Collaborative: Able to engage and inspire partners, stakeholders, and the wider community. Strong team player who works effectively with others to coordinate regional initiatives Tech‑savvy: Skilled in WordPress, social media tools, email marketing software, and analytics platforms Solution‑oriented: Self‑motivated and enthusiastic about empowering regional Victoria Location: Must reside in or very close to the Goulburn Region, Victoria (within the local government areas of Greater Shepparton, Strathbogie, or Mitchell, or nearby) to enable regular travel and hands‑on engagement throughout your designated territory Make an impact Be a key member of the team shaping the future of tourism in a vibrant and diverse region. We are undiscovered, a gem in the rough—help us shine Creative freedom Lead innovative campaigns and share authentic stories that make a difference Flexible work Enjoy a hybrid work environment with opportunities to explore and experience the region Supportive team Join a passionate, driven group committed to boosting the Goulburn Region Diverse role No two days are the same—blend strategic marketing with hands‑on business support How to Apply If you're ready to bring your creativity, expertise, relationship‑building skills, and vision to GRT, we'd love to hear from you Please submit your resume and a cover letter outlining why you're the perfect fit and your particular interest in this role. Applications close 5pm, 8 January 2026 Let’s put the Goulburn Region on the map—together we will be GReaT #J-18808-Ljbffr