Digital Copywriter

Join to apply for the Digital Copywriter (AI & SEO Optimisation) role at Maurice Blackburn Lawyers We welcome fearless thinkers. For over 100 years, Maurice Blackburn has stood up for those who need us most. With courage and compassion, we extend access to justice to countless Australians. We look beyond the immediate challenge to support people in moments that matter across their lives, and continually push for better solutions for our clients. We invest in and empower our people to stand up for what we believe in and go fearlessly forward together. About the Role We’re looking for a digital copywriter to join our marketing team. In this role, you’ll create high-performing content suitable for today’s AI-driven search environment. Your work will help build awareness, trust and lead generation across multiple digital channels, always with a digital-first mindset. What You’ll Do Create and optimise content for SEO and GEO/AEO standards, ensuring it’s structured for AI-driven search and generative tools Produce high-performing copy that ranks well in conversational search, featured snippets and generative engine outputs Drive demand generation and boost enquiry performance through strategic content Develop a mix of blogs, social posts, and website content tailored for mobile-first consumption Research industry trends, audit existing content and generate fresh ideas that align with AI search behaviour Ensure all content is timely, on-brand and technically optimised for schema markup, entity recognition and structured data Educate audiences and spark interest in our legal service areas with clear, accessible language Qualifications Tertiary qualification in communications, writing, journalism or equivalent experience 5+ years’ experience as a copywriter or in a similar role Proven ability to write for digital platforms with a strong understanding of SEO and GEO/AEO principles Experience with structured data, schema markup and AI search behaviour Social media savvy with an understanding of audience engagement Ability to deliver high-quality work under tight deadlines Creative, proactive and adaptable with a passion for storytelling Strong background in professional communications (legal, financial services, superannuation or insurance experience is a plus) Benefits Ongoing coaching and career development opportunities End of Year leave, 1 day first year, 4 days after 2 years Comprehensive mental health framework, including wellbeing leave (up to 4 extra days per year) and $299 reimbursement 22 Weeks Parental leave with your superannuation guaranteed and back-to-work transition policy Rewards and recognition platform with fitness, retail, and entertainment discounts Our shared values represent what we stand for and guide how we act, with Courage; Compassion; Collaboration; Fairness and Tenacity. We love that you have a life outside of work and we’re happy to support yours. We provide you a safe, supportive and collaborative environment, backed by inclusive leaders and progressive people policies, where you can be your authentic self and thrive. Here we are committed to creating a diverse and inclusive culture, enriched by differences in ethnicity, gender, sexual orientation, gender identity, disability, religion, age and family arrangements. Applications from First Nations People are encouraged. Are you ready to join us on a journey to extend access to justice to more Australians, in an organisation and role in which every action you take makes a difference? Apply now. Our Circle Back Initiative partnership means we’re committed to responding to every applicant. Please note that all successful candidates will be required to undergo background checks as part of our commitment to maintaining a safe and compliant workplace. Additional Details Seniority level: Mid‑Senior level. Employment type: Full‑time. Job function: Marketing, Public Relations, and Writing/Editing. Industry: Law Practice. Location: Melbourne, Victoria, Australia. #J-18808-Ljbffr