Internship Digital Analytics
vor 4 Wochen
The Digital Analytics team is meant to be the data-driven business enabler of Red Bull Media House and a key partner for Red Bull Brand Marketing. A major focus of the team is to implement, support and develop compliant data intelligence in order to support content programming, digital product development, communication initiatives and commercial efforts within the World of Red Bull. Specifically, we’re responsible for the privacy compliant data collection of Red Bull media and properties across screens (desktop, mobile & tablet) and services (web, apps and connected devices). In addition to that, we enable high quality analysis of the collected data from which actionable insights can be derived.
We are currently looking for a highly motivated Intern to join our dynamic team as of summer for a period of 6 months.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
In this unique internship, you’ll have the opportunity to work in a multinational team and to grow your knowledge in key aspects of analytics and digital compliance. You’ll assist in the successful and compliant implementation of analytics tags via pixel management systems (e.g. Google Tag Manager) as well as Consent Management platforms in order to analyze digital marketing efforts of the Red Bull Media Network from a product & content perspective.
You´ll gain a solid understanding of testing and debugging analytics implementations in order to assure the successful instrumentation of sophisticated tracking concepts as well as general quality assurance capabilities.
As a full member of the team, you’ll work closely together with all members of the team in order to contribute towards the digital analytics instrumentation strategy, by delivering insights and recommendations that will further improve Red Bull’s reporting capabilities across web and apps.
Utilize your project management skills in order to guarantee successful analytics implementations as well as to maintain day to day support operations. This includes working with project management tools in order to ensure transparency, comply with timelines and include sophisticated documentation on all initiatives and concepts.
Bachelor’s Degree in Statistics, Computer Science, Digital Marketing, Ecommerce or a related field (ideally, already finished). General understanding and strong interests in the digital industry. Excellent data manipulation, analytical and problem-solving skills. Must be organized and methodical, as the job will entail working with a large amount of data. Ability to spot trends and to drive insights forward. Attention to detail is critical. Computer skills: knowledge of HTML, JavaScript, SQL is a plus. Experience with the Google Marketing Platform & Google Cloud Platform is a plus.
Internship Digital Analytics
Red Bull
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potentialSince the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
Meaning
Find your meaning and use your strengths to achieve it
The bigger reason why you work. To contribute and add value to something or someone.
Freedom & Responsibility
Take real responsibility for yourself and your work.
To have the freedom to work on something the way you want to.
Mastery
Love life, love work, love to challenge yourself
Turn your talents into strengths to become excellent at what you do.
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