Head of Ecosystem Marketing

My client is a leading Web3 protocol with a strong reputation. They are pioneers in their field and are building out their product marketing team from scratch. We are therefore seeking an experienced Head of Ecosystem Marketing (m/f/d) to spearhead global growth.

• Spearhead all ecosystem marketing efforts from strategy to execution, supporting events, products launches, feature updates, competitive & partner marketing initiatives
• Collaborate closely with internal and external teams (Growth, Product, the broader Design/Comms/Events Marketing team) to align marketing initiatives with the priorities of the ecosystem, ensuring a unified approach, consistent messaging, and ultimately helping to drive awareness, engagement, and growth across developer segments
• Leverage your deep understanding of industry trends & developer needs to represent and account for the voice of the ecosystem as products & features are developed and brought to market
• Create compelling product messaging, collateral and campaigns utilized for cross-channel growth (digital, social, events)

• Top100 Marketcap project experience, ideally at a Layer1 or Layer2
• Accomplished technical Marketer with 8+ years of relevant experience developing successful ecosystem & product marketing strategies
• A deep understanding of the motivations and needs of existing & interested web3 audiences
• Strategic thinker with a hands-on approach to marketing tactics and execution
• Expert at multi-channel marketing and growth strategies, specifically in early-stage and high-growth organizations
• Excellent communication and interpersonal skills, with the ability to engage with a variety of audiences
• Adept at driving marketing strategies that target & engage different developer communities

• A chance to be at the forefront of the Web3 revolution
• A dynamic, innovative, and supportive work environment
• Competitive salary with performance-based bonuses
• Opportunities for professional growth and development