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Digital Activation Manager
vor 4 Wochen
Are you passionate about digital marketing, brand activation, and working in a fast-paced, collaborative environment?
If yes, this role is for you Join our Owned Media Channels team at Red Bull and play a pivotal role in elevating our brand narrative in the digital space while collaborating with cross-functional teams, supporting local and regional markets, and stay ahead of industry trends to ensure best-in-class experiences on our website.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
In this role you'll be responsible for ensuring consistent branding, messaging, and user experiences across Red Bull markets. You'll the creation, optimization, and publishing of engaging campaigns with key stakeholders, ensuring alignment with marketing goals. In this position, you'll plan and execute digital brand campaigns on the website, including product launches, in-store promotions, and on-premise activations, ensuring timely delivery and alignment with the marketing calendar. Monitoring and analyzing key performance indicators related to website traffic, engagement, and conversion rates will be essential, using data insights to optimize brand activation strategies and improve overall performance will also be a part of your role.
You'll work cross-functionally with marketing, design, and product teams to ensure seamless integration of brand activation initiatives on the website and its tools. Additionally, you will collaborate with over 75 country digital teams and regional digital teams to understand and support market-specific needs and preferences, providing guidance and support in adapting global brand activation strategies to local markets. You'll also manage relationships with external vendors, agencies, and partners involved in digital brand activation initiatives, ensuring deliverables meet quality standards and deadlines.
Staying updated on emerging trends, technologies, and best practices in digital marketing and brand activation is crucial, as you'll explore innovative approaches to enhance the company’s online brand presence.
Bachelor's degree in Marketing, Business Administration, Communications, or related field Fluent in english Proven experience (3 years+) in digital marketing, brand management or related roles with a proven track record of successfully managing digital brand activation initiatives Creative flair and innovative thinking with a passion for storytelling and crafting compelling narratives that resonate to target audience Ability to manage multiple projects simultaneously and prioritize tasks effectively in a fast-paced environment Excellent communication skills, both verbal and written, with the ability to convey complex concepts clearly and concisely Strong project management and analytical skills Familiarity with website management systems (e.g., WordPress) and basic HTML/CSS knowledge is preferred E-commerce experience is a plus Travel 20-30%
Digital Activation Manager
Red Bull
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potentialSince the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
Meaning
Find your meaning and use your strengths to achieve it
The bigger reason why you work. To contribute and add value to something or someone.
Freedom & Responsibility
Take real responsibility for yourself and your work.
To have the freedom to work on something the way you want to.
Mastery
Love life, love work, love to challenge yourself
Turn your talents into strengths to become excellent at what you do.
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