Marketing Science Analyst
vor 1 Monat
- Responsible to gather, prep, mine and format customer information and data to analyze for meaningful insights and recommends
- Develop and maintain models that predict market dynamics, consumer behavior, shape segments, understand campaign performance, and other key metrics
- Collaborate to deliver closed loop customer impact and behavior change insights
- Analyse business performance, brand position, and marketing activities of competitors
- Collaborate as part of a team to drive analyses and insights, shaping insights narratives that explain results and aid in more informed decisions and improved business performance
- Shape customer and market activation playbooks for key markets that include but not limited to segmentation, accounts, KOL, A to B behavior shifts, channel mix, pre-post customer and business measurement guidance
- Bachelor’s degree or above (ideal areas of study: Business Analytics, Econometrics, Behaviors science or Marketing)
- Hands on experience developing customer attributions models, sentiment analysis, behavior segmentation, campaign optimization, and sequencing recommendations
- Professional experience in analytics and integrating insights (quant/qual) together to shape strategic recommendations
- Hands on analytics platform experience for Adobe, Google Analytics, Sprinklr, Salesforce & General BI tools
- Demonstrate analytical principles, strong problem-solving skills, and attention to detail
- Experience using data to solve business questions and drive business solutionsAccountability & actively looks to offer ways to contribute during downtime
- Renowned pharmaceutical company
- International Environment IT is and always has been our core business that laid the foundation for Hays' success. We are the biggest privately owned IT recruitment agency in Germany and offer the best jobs for every career level – whether you are interested in vacancies in agile SMEs or international DAX groups. Hays masters the entire IT job spectrum, from support to software architecture or digitalisation – thanks to our broad portfolio, we have something for everyone. In the last decades, we were able to support numerous IT experts with choosing the right path for a successful career, positioning ourselves as their lifelong partner. Our highly specialised consultants can cater to your every wish and expectation and will prepare you for interviews and contract negotiations. Give it a try and learn what the market has to offer – our services are free of charge, non-binding and discreet We look forward to hearing from you.
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