Digital Analytics Specialist

vor 1 Woche

Elsbethen, Salzburg, Österreich Red Bull Vollzeit
Bachelor's Degree in Business / Economics, Statistics, Digital Marketing, Ecommerce, or a related field

  • Excellent knowledge of English, any other languages is a plus
  • Temporary, Fulltime


As Digital Analytics Specialist, you'll ensure a successful implementation & maintenance for various tracking integrations on all web and app experiences of Red Bull.

You'll act as a main contact point for various stakeholders and partners across several teams and regions, in order to set up and utilize tracking codes that will deliver crucial insights for data-driven decisions.


Areas that play to your strengths:

All the responsibilities we'll trust you with:
ANALYTICS IMPLEMENTATION


In this exciting role, you'll assure a successful implementation of analytics integrations and other marketing pixels via tag management systems in order to analyze the digital marketing efforts of the Red Bull Media Network from a product, content, and advertising perspective.


QUALITY ASSURANCE


You'll review tracking codes, debug implementations and develop concepts in tools such as Big Query or Google Data Studio to assure sophisticated quality assurance capabilities.


ANALYTICS STRATEGY


With your knowledge and expertise in analytics, you'll contribute to the digital analytics instrumentation strategy by delivering insights and recommendations that will further improve Red Bull's tracking capabilities across the Web and Apps.

You'll initiate new tracking dimensions and metrics that will enrich existing datasets in order to enable data-driven product and software optimization.


PROJECT MANAGEMENT


You'll manage tracking implementations as well as day-to-day support operations by setting up workflows in project management tools such as JIRA, which will ensure full transparency, comply with timelines, and include sophisticated documentation on all initiatives and concepts.


ANALYTICS KNOWLEDGE AND EXPERTISE


As Digital Analytics Specialist, it will be also your task to collect, analyze, and prepare data for product and content optimization.


Your areas of knowledge and expertise:

  • Bachelor's Degree in Business / Economics, Statistics, Digital Marketing, Ecommerce, or a related field
  • 2+ years of experience as a Digital Product Analyst, Digital Analytics Developer, or equivalent role
  • Deep understanding of digital analytics and the digital industry
  • Solid technical understanding (e.g. Web technologies, Web development frameworks, Instrumentation in the field of Google Analytics, Google Tag Manager, Cookie Consent Management)
  • Solid experience with the Google Marketing Platform & Google Cloud Platform
  • Computer skills: Excellent skills in MS Office (Excel and Powerpoint)
  • Excellent data manipulation, analytical and problemsolving skills
  • Ability to spot trends and drive insights forward. Attention to detail is critical
  • Must be organized and methodical, as the job will entail working with a large amount of data
  • Knowledge of SQL, Server Side Tracking methodologies, and relevant data privacy frameworks would be a plus

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